Taboola Launches The Taboola Creative Shop, the First Global Program to Help Brands and Media Agencies Execute and Optimize Advertising Campaigns

Taboola | October 14, 2020

Taboola today announced the introduction of The Taboola Creative Shop, the first global program to help brands and media agencies execute and optimize advertising campaigns that run on its network. More than 200 brands and their media agencies across retail, CPG, automotive, financial services, and e-commerce categories have chosen the Creative Shop to significantly boost click through rates (CTR), ad viewability, return on ad spend (ROAS), and more. The Taboola Creative Shop leverages data from hundreds of thousands of successful advertising campaigns that have run on Taboola's massive network of premium publishers, as well as thousands of ongoing A/B tests. It couples this massive dataset with a team of data analysts, content strategists, copywriters, graphic designers and video editors to give brands the strategies and assets needed to drive significantly more results for brand or performance advertising goals.

Spotlight

The use of ad blockers has been on the rise in recent years, fueled by web user frustration at the range of noisy, interruptive and deceptive promotions and offers which appear online.

Spotlight

The use of ad blockers has been on the rise in recent years, fueled by web user frustration at the range of noisy, interruptive and deceptive promotions and offers which appear online.

Related News

DISPLAY ADVERTISING

Adsonica Audio Display Ads Available on Envisionwise Platform

Adsonica | September 30, 2021

Adsonica, the leading audio display advertising solution, announced the availability of self-service audio display ads for small- to medium-sized radio stations using the Envisionwise station marketing platform. Adsonica ads are created using the Adsonica Studio web application that combines audio and image in a single image file, without video, coding, or multiple file management. "I'm very excited to be working with Envisionwise to bring the storytelling power of audio display ads to radio stations across the country. These new ad units increase engagement by 50% or more giving Envisionwise's stations a premium ad product to sell with only minimal production overhead. Advertisers can utilize existing display ad creative and audio content so stations can begin selling immediately." said William Agush, Founder & CEO of Adsonica. Subscribers to Envisionwise's LinkedUpRadio website platform will have the option to access a basic version of Adsonica, enabling them to create single-image audio ads and serve them using Envisionwise's ad management software. The service, priced at $50 per month, provides up to 15,000 digital ad impressions, with additional impressions available as required. "The alliance between Adsonica's groundbreaking audio display ad unit and our Envisionwise integrated ad software will advance the digital presence in radio and bring new opportunities to stations across the nation. Providing this unique and effective solution with combined audio and visual concepts will amplify brand awareness and engagement for our clients." said Jackie Parks, President & CEO, Envisionwise. When Dave 'Chachi' Denes, CEO of Benztown, introduced us to William Agush, Founder & CEO of Adsonica, we knew this was an opportunity that would work seamlessly with our existing products. We look forward to embracing the power of audio with Adsonica. About Adsonica Adsonica developed and patented technology that combines image and non-image data into a single file for advertising and web development. Founded in 2012, the company originally deployed the technology in its Shuttersong® consumer photo application. The company's investors and advisors include veterans of ad-tech, e-commerce, enterprise software and new media. About Envisionwise Envisionwise is a web design and development company established in 2001. Envisionwise specializes in custom websites and distinctive digital product solutions for the radio industry. The company creates user-friendly websites that are easy to navigate, empowering clients to edit their own content, using a very simple, yet sophisticated, admin panel interface. Envisionwise takes pride in high quality products, flexible pricing, offering excellent support for all digital products and services providing the best user experience.

Read More

AD NETWORKS

AudioValley and MediaDonuts Teams up to Monetize Targetspot’s Digital Audio Inventory in India and South-East Asia

AudioValley | December 16, 2020

AudioValley a global expert in digital audio solutions, and MediaDonuts, a worldwide adtech gathering, collaborate to monetize Targetspot's digital audio inventory in India and South-East Asia. Upon entering in this partnership, AudioValley makes another stride in its pursuit for worldwide extension. Against a backdrop of solid deals energy and the fortification of its business structure with the recent appointment of a partnership development director, the Group had define an objective to open 10 new domains before the year's over 2021, favoring a approach focused in on solid nearby associations. This new arrangement with MediaDonuts in India and 6 South-East Asian nations where it involves a main position, is consequently a significant achievement in accomplishing AudioValley's global improvement targets. Created in 2010 in Belgium, MediaDonuts is an online advertising and technology company helping advertisers perform and achieve their objectives across advanced media channels. It has a global presence with workplaces in 11 nations, across EMEA, APAC and the US with base camp in Belgium and Singapore. Its activities span cdigital marketing, media representation and furthermore tech & insights.

Read More

ADVERTISER PLATFORMS

Veea and iFree Group Launch TROLLEE Smart Retail Solution to Transform the Shopping Experience

Veea Inc, iFREE GROUP | September 29, 2021

TROLLEE Shopping Platform, developed by iFREE Group and powered by Veea's Edge Computing and Advertising platforms, drives new revenue opportunities for retailers and increases customer loyalty Veea Inc., a New York-based leader in integrated smart edge connectivity, computing and security technologies, and iFree Group, a Hong-Kong based conglomerate providing global connectivity, Smart City, Smart Retail and Smart Hospitality solutions, announced that they have launched their newest product, TROLLEE, at Qualcomm's Smart Cities Accelerate 2021, a global customer and partner event being held at Qualcomm's headquarters in San Diego on September 28th and 29th. TROLLEE is a highly advanced smart shopping cart platform, developed by iFREE Group, that offers one of the most advanced smart retail solutions through leveraging hybrid edge-cloud computing, Internet of Things (IoT), Artificial Intelligence (AI), indoor positioning systems, contextual digital advertising and other technologies powered by Veea's VeeaHub platform that will revolutionize big box and supermarket retail by bridging the online-to-offline (O2O) customer journey and experiences. iFREE and Veea have collaborated on a range of Smart City, Smart Campus and Smart Retail applications for several years. TROLLEE smart shopping cart, as supported on Veea's VeeaHub platform, is one of the several smart vertical solutions coming to market resulting from this collaboration. It represents another example of Smart City applications that further benefits from VeeaHub platform's AdEdge advertising solution. The AdEdge application that runs on VeeaHub's Linux server delivers the content to TROLLEE's display. AdEdge is a full-featured end-to-end advertising platform offering both cloud-based and local management of the in-store advertisements. Retailers can optionally implement other VeeaHub AdEdge-supported solutions such as smart digital signage, Augmented Reality (AR) throughout the store further supported by an SDK for the retailer's smartphone or smart glasses, smart unattended "store within the store", and several others alongside TROLLEE or just independently. TROLLEE and VeeaHub platform's combined AdEdge digital advertising solution rewrite the rules of digital marketing. Retailers will benefit from increased sales and a new source of highly-coveted advertising revenue. The companies are now making the solution available for Proof-of-Concept trials with major retailers globally. VeeaHub is a groundbreaking Smart Computing Hub product platform, with a unique software architecture and a comprehensive range of wired and wireless connectivity, supported by extensive cloud-based network management, monitoring and maintenance services. VeeaHub software platform's powerful Linux server runs user applications in complete isolation in secure Docker containers and supports multiple applications concurrently on one or several VeeaHub units across the mesh network installed at the retail location in a manner similar to the way last generation of Wi-Fi Access Points are installed. VeeaHub's highly integrated platform provides enterprise-grade Wi-Fi 6, IoT and cellular connectivity solutions, including 4G and 5G SD-WAN services, as either a primary or a failover WAN connection, with a Cloud-based full security stack for TROLLEE and other applications within the store. It incorporates IoT connectivity including Bluetooth Low Energy (BLE) and Classic, Zigbee and LoRaWAN. VeeaHub nodes installed on the local network instantaneously create a self-organizing Connectivity Mesh, called vMesh, that simultaneously provides for a Computing Mesh, a microservice-based Service Mesh, an Application Mesh and an Edge Intelligence Mesh that also supports a highly accurate indoor positioning solution. Advertising content, special offers and/or coupons for products in the store are cached on VeeaHub units and are delivered instantaneously when a shopper is in proximity of the advertised products for unparalleled shopping experiences. Real-time downloading of this content from the Cloud wouldn't result in satisfactory user experiences due to latency and lack of tight integration with indoor positioning systems. Shoppers can find what they need more efficiently while checkout is streamlined, reducing staffing requirements. Based on shoppers' journeys through the store, retailer's planograms can be highly optimized for most shoppers through machine learning and AI. Customers will use this virtual, personal shopping device as a concierge to seek recommendations, discounts, and product reviews to make their in-store experiences unique, memorable, immersive, fun, and, most importantly - easy. Veea's AdEdge contextual digital advertising solution is a highly sophisticated advertising platform that intelligently and proximally micro-targets shoppers, or visitors at any venue, in the real world with interactive and immersive advertising from a global network of advertisers. It processes real-time data from multiple sources to provide holistic insights and deeper intelligence about ad performance, viewer attentiveness, demographics and shoppers' preferences. Retailers can for the first time set a full range of advertising campaign goals and constraints that are delivered locally through VeeaHub platform's Content Delivery Network (CDN) with the ability to cache the ad content for targeted, personalized advertising supported by its highly accurate indoor positioning solution. "This is a revolutionary technology that truly enhances revenue opportunities for the hypermarket retailers. TROLLEE can be fitted to existing shopping cart stock, giving retailers significant cost savings and an immediate roll out that will quickly cover their initial investment, TROLLEE is driving Martech, Edge AI, Data Intelligence, Smart iOTs, AR Spatial Computing, and Omnichannel to push smart retail technology to the next level." said Soh Wei Hong, CTO of iFREE GROUP. VeeaHub powers the TROLLEE platform for delivery of ads and promotions in real-time, linked to location beacons in-store, so retailers and brands can engage customers at the perfect moment to influence their buying decisions. It leverages its on-board AI and activity monitoring data collection software to carry out simple automated decisions that enhance customers' overall retail experience and satisfaction, thus improving customer loyalty and profitability. The solution is ideal for supermarkets and "big box" retailers. The platform may optionally be integrated with the retailer's loyalty program and/or POS to tie together all the above with customer purchase history to deliver the most satisfying shopping experience while substantially increasing the value of the in-store advertising by reporting the ad conversions. TROLLEE trials now underway in Southeast Asia, China, and Japan are garnering positive feedback from major retailers. One of the region's largest supermarket chains has been collaborating closely in the development of TROLLEE. "Retailers must join the digital transformation revolution in order to grow in today's hyper-competitive markets. TROLLEE offers an easy-to-use, cost-effective, and impactful platform to grow profit margins through increased sales, customer loyalty and new profit centers, while eliminating overhead through decreasing hard costs and finding new efficiencies. This breakthrough innovation provides all of that in a fun, easy to use, interactive and immersive way, with the ability to share those experiences with friends and family members in real-time, which can make the in-store ads and promotions go viral and, at the same time, keep customers coming back for a more fun-filled shopping experience." said Allen Salmasi, Founder and CEO of Veea About Veea Veea™ is redefining and simplifying secure edge computing that improves application responsiveness, reduces bandwidth costs, and eliminates central cloud dependency. VeeaHub® Smart Computing Hubs™ integrate a full range of connectivity options, application processing power, and a full security stack to form an elastic edge computing platform with a dynamic connectivity and application mesh that can easily be deployed and centrally managed from the cloud. Veea Edge Services run across this application mesh to deliver secure remote access, IoT/IIoT/AIoT, and a wide range of smart applications. These elements along with a range groundbreaking vertical-specific applications comprise the Veea Edge Platform, serving the needs of organizations across Smart Buildings, Smart Energy, Smart Cities, Smart Construction, Smart Farming, Smart Retail, and other industry verticals. Veea's Virtual Trusted Private Networking (vTPN™) solution, based on a unique and highly secure VPN technology and cloud-managed full stack security services, makes it simple and affordable to securely connect for most smart vertical market applications including the remote and work-from-home workforce and branch offices. Veea was formed in 2014 and is headquartered in New York, NY, with its development activities primarily located in its engineering offices in Bath, UK, and Iselin, New Jersey, USA, along with sales and support offices located at multiple locations throughout the US, France, South Korea, and Brazil. Veea was named by Gartner as a 2021 Cool Vendor in Edge Computing

Read More