Taboola Partners with IAS to Introduce an Industry-first Pre-bid Brand Safety Technology for Performance Advertisers

IAS | September 18, 2020

Taboola, the world's leading discovery platform, today announced a partnership with Integral Ad Science (IAS), the global leader in digital ad verification, to introduce an industry-first pre-bid brand safety technology for performance advertisers. This is the first-ever integration to directly apply pre-bid brand safety within a native discovery platform. With this integration, performance advertisers have the ability to achieve their marketing goals across Taboola's large audience of 1.4 billion people each month, while ensuring brand safety. "As the advertising world evolves there is one constant - brands need to be able to spend with confidence," said Adam Singolda, Founder and CEO at Taboola. "Now Taboola's large number of global advertisers can feel secure knowing that their content will only appear in locations that have been deemed appropriate by IAS technology. IAS has proven to be a brand safety innovator and a key strategic partner for Taboola. By extending our partnership and introducing this first-to-market offering, we're giving advertisers yet another way to benefit from Taboola's audience scale and ultimately ensure ROI." Taboola has worked with IAS for several years to build new products and optimize their publisher inventory according to IAS technology, however, this new development exposes these segments to advertisers directly within the Taboola ads console. This gives advertisers the control to opt-in to pre-bid brand safety targeting on any campaign.

Spotlight

You’re not alone in this journey, modern marketer. In fact, many brands like yours are taking programmatic advertising in-house. The ANA also found that 35 percent of its marketers expanded their in-house programmatic media buying in 2018— more than double of what they reported for the same survey the year before. In this guide, we’ll explain the shift away from traditional media buying, explore the benefits of self-serve programmatic advertising for brand marketers, and give you the confidence to set up and run programmatic media buying in-house.

Spotlight

You’re not alone in this journey, modern marketer. In fact, many brands like yours are taking programmatic advertising in-house. The ANA also found that 35 percent of its marketers expanded their in-house programmatic media buying in 2018— more than double of what they reported for the same survey the year before. In this guide, we’ll explain the shift away from traditional media buying, explore the benefits of self-serve programmatic advertising for brand marketers, and give you the confidence to set up and run programmatic media buying in-house.

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