IAS | December 09, 2021
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced an advanced integration with Mediaocean, providing a new level of automated campaign management. Now media buyers and planners can seamlessly set up, launch, and adjust their digital campaigns within Mediaocean buyer workflow (Prisma) and automatically populate this information within IAS Signal. Initially available to select advertisers, this enhanced integration will launch globally in early 2022.
"Since launching IAS Signal, we've accelerated our product innovation and expanded critical partnerships, including our work with Mediaocean, to give advertisers the latest tools to manage digital media quality," said Lisa Utzschneider, CEO, IAS. "Speed is critical in our business, and this integration will be transformational for advertisers looking to launch campaigns faster while aligning to media quality standards."
Now advertisers working with both IAS and Mediaocean can quickly and easily activate their campaigns, all in one place. Within the Mediaocean platform, advertisers can:
Use automatic campaign creation tools to enter information just once, launch faster, and focus more time on optimization.
Maintain and easily adjust campaign settings, such as media partners or run dates, while in-flight to appear in both platforms.
Reduce time spent on campaign launch and billing from days to minutes.
"We're thrilled to extend our partnership with IAS, making it even easier for our joint customers to manage their campaigns," said Ben Kartzman, COO, Mediaocean. "With this integration, we're continuing to help advertisers control their marketing investments and optimize business outcomes."
With more than $200 billion in annualized media spend managed through Mediaocean, the integration with IAS Signal means advertisers can manage their investments more efficiently.
About Integral Ad Science
Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world's leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com.
Mediaocean is the mission-critical platform for omnichannel advertising. With more than $200 billion in annualized media spend managed through its software, Mediaocean connects brands, agencies, media, technology, and data. Using AI and machine learning technology to control marketing investments and optimize business outcomes, Mediaocean powers campaigns from planning, buying, ad serving, and creative personalization to analysis, optimization, invoices, and payments. Mediaocean employs 1,500 staff across 30 global offices and supports over 100,000 people using its products
Integral Ad Science | August 24, 2020
Integral Ad Science (IAS), the global leader in digital ad verification, today announced the launch of 'Context Control', IAS's sophisticated new suite of brand safety & suitability solutions. The Context Control suite of solutions now incorporates the premiere semantic technology within the verification space to deliver unmatched accuracy and granularity in online content classification. Superior content classification enables a new level of precision and scale for marketers seeking to better navigate the content adjacencies associated with their online campaigns. The semantic technology components of Context Control give advertisers access to custom and curated contextual targeting capabilities. These are based on an array of contextual signals such as content sentiment and its underlying emotional classification - powerful features that many competing solutions do not offer. The class-leading solution also delivers a precise semantic understanding of page-level context - this enables advertisers to navigate common homonym scenarios that keyword blocking cannot (such as the difference between "gun shot" versus "basketball shot" content). According to an independent evaluation conducted by Ozone, IAS's patented semantic technology is proven to be 42% more accurate than the next best industry offering.
AdCellerant | October 08, 2020
AdCellerant, a leader in the technology and digital advertising space, has launched its new Streaming TV digital advertising product, which allows advertisers to reach users on all of their screens as they view live or on-demand programming through any connected device. Streaming TV provides advertisers an opportunity to incorporate TV as part of their digital marketing strategy in a targeted and cost-effective way. AdCellerant's new offering, Streaming TV, simplifies the complexity of buying connected TV, over-the-top, and full episode player. Simply put, Streaming TV shows an ad to a target audience depending on the size of the screen that they are watching live or streaming content. Streaming TV can target an audience based on interests, behaviors, and intent of potential customers, as well as hundreds of demographic data points. "The world of Streaming TV advertising can be a labyrinth of options, abbreviations, and definitions that make it difficult to navigate for the local advertiser. Our aim is to make this complicated space simple and streamlined, focusing on screen size and inventory quality. Most importantly, we're aiming to bring the best-in-tech to the small business down the street," says Adam Shaffner, CPO, AdCellerant. Based on feedback from the marketplace and partners, AdCellerant tasked themselves with creating a better product to fit the needs of media companies and advertisers. Leveraging their ongoing partnership with global advertising technology leader, The Trade Desk, and its robust ad buying platform, AdCellerant's Streaming TV product now makes it easier for channel partners to sell OTT/CTV/FEP, provides better analytics and transparent reporting, and increases profitability for partners. With more and more consumers watching streaming content daily, this is prime real estate for advertisers to stake a claim on.