AD NETWORKS

The American Advertising Federation Honors Multicultural Advertising Excellence at the 19th Annual Mosaic Awards

American Advertising Federation, Clear Channel Outdoor Holdings | April 22, 2021

Mosaic Award champs will be perceived for their faithful obligation to incorporation and for giving a voice to multicultural networks. From a staggering number of entries, all champs have accepted progressed advertising methods, strategic approaches and have created various programs that help improve the main concern, yet in addition secure a pertinent part in a persistently advancing professional workplace.

"Our multicultural networks are harming during an extreme year, confronted with fighting a worldwide pandemic and demonstrations of prejudice. Innovativeness can impact and improve society. I'm pleased that AAF proceeds with its long-standing practice of commending these different and comprehensive stories by highlighting them every year at the Mosaic Awards," said Melanie Mitchem, AAF Mosaic Council Chair and SVP, Executive Director of Global Communications and PR at FCB.

"The Mosaic Awards are a brilliant illustration of incredible work with a high effect made by a different gathering of Advertising experts and experts that help us all show others how it is done," said Steve Pacheco, CEO, at the American Advertising Federation. "I'm aroused by this work and the entirety of the people who buckled down on these extraordinary ideas. It's a higher priority than at any other time to praise the triumphs and champion the causes that the AAF's Mosaic Center represents."

Making a comprehensive industry has been a need of the AAF via its Mosaic Center for over twenty years. The Mosaic Center fills in as an asset and backer for variety and incorporation. The Center is focused on aiding promoting and media mirror the nation's advancing social cosmetics. The AAF utilizes a generous segment of its assets to execute a bunch of programs that advance and advance multiculturalism inside the business including the Most Promising Multicultural Students Program, HBCUs for Advertising, and AdCamp.

About the American Advertising Federation
Set up in 1905, the American Advertising Federation (AAF), goes about as the "Bringing together Voice for Advertising." Its enrollment is included more than 75 corporate individuals comprised of the country's driving promoters, organizations, and media organizations; a public organization of almost 164 neighborhood clubs addressing 30,000 publicizing experts, and more than 170+ school parts with 4,000 understudy individuals. The AAF works a large group of projects and activities, remembering Advertising Day for the Hill, the Advertising Hall of Fame, the Advertising Hall of Achievement, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Awards, the Most Promising Multicultural Students Program and AdCamp for secondary school understudies.

About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is one of the world's biggest outside promoting organizations with a different arrangement of around 500,000 print and computerized shows in 31 nations across North America, Europe, Latin America, and Asia, arriving at a great many individuals month to month. A developing computerized stage remembers over 16,000 advanced presentations for global business sectors and over 2,000 computerized shows (barring air terminals), including more than 1,400 advanced boards, in the U.S.

Spotlight

People on Pinterest tend to spend twice as much as the general public, and 67% of them will be using Pinterest to plan for holiday purchases, according to Xenia Nosov, writing on the Pinterest business blog.That means lot of holiday shopping happens on Pinterest, and marketers can take advantage of that fact.

Spotlight

People on Pinterest tend to spend twice as much as the general public, and 67% of them will be using Pinterest to plan for holiday purchases, according to Xenia Nosov, writing on the Pinterest business blog.That means lot of holiday shopping happens on Pinterest, and marketers can take advantage of that fact.

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ADVERTISER PLATFORMS

boostr introduces Net Advertising Revenue Retention (NARR) to help publishers grow enterprise value and combat churn

boostr | February 10, 2022

Selling advertising has always worked on a transactional basis where publishers need to compete and win business on a deal by deal basis. Successful publishers have realized that revenue retention is a key to growth. In the May 2021 Media Ad Sales Trends report, boostr found that revenue retention and revenue growth are positively correlated. In fact, the digital publishers with the highest revenue growth rates from 2019-2020 had the best client and revenue retention rates. In the same study, boostr found the top 75th percentile of publishers retained 72% of revenue year over year while the median was 55%. Unfortunately, a majority of publishers are not able to retain significant client spend and need to find more new logos every year. While there are many reasons for this, oftentimes publishers don't have visibility into the problem. "When I'm talking to CROs and ask them what their churn is, half of them aren't sure, the other half often know, but it's a point in time view because it was so difficult to get the data", says Patrick O'Leary, CEO & Founder at boostr. Drawing inspiration from the powerful SAAS metric Net Revenue Retention and working alongside publishers tackling their churn problems, boostr is excited to announce Net Advertising Revenue Retention or NARR. NARR provides a SAAS play metric for publishers to help them grow by retaining more revenue while improving their enterprise value. Publishers often trade on their ebitda multiple vs SAAS companies trading on their recurring revenue multiple, at higher valuations. Publishers who can look more SAAS like are more likely to fetch higher valuations thus growing enterprise value for their stakeholders. Revenue retention is critical for publishers and a healthy sign of a strong partnership. NARR provides publishers a new way to measure how they're doing and visibility where action is needed." Tim Daugherty, SVP Revenue & Digital Operations at Vice Media NARR is similar to the SAAS metric Net Revenue Retention (NRR) in that it measures how much revenue is retained from a cohort of customers who spent at the same time last year providing a measure of reoccurrence of revenue. By breaking out NARR by Advertiser, publishers can get insight enabling revenue leaders to take action with an impact. In addition to introducing the NARR metric to the media industry, boostr is announcing productization of NARR for publishers. boostr provides a NARR dashboard out of the box so publishers can quickly get insights into their NARR to develop strategies to grow it. The NARR dashboard is available to boostr clients now.

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AD NETWORKS

Catcher Digital Marketing and Flowfinity Deliver Measurable Business Growth for Consumer Brands

Flowfinity | January 21, 2022

Flowfinity Wireless Inc. today published a case study outlining how Catcher Digital Marketing has leveraged Flowfinity's no-code platform to deliver significant value to the consumer-packaged goods sector by digitizing and automating retail audit and market research reporting. Catcher Digital Marketing constructs sophisticated online marketing strategies delivered using tactics that produce effective, measurable business growth for their clients in consumer packaged goods and food and beverage marketing. Consumer packaged goods firms need to adapt strategy and tactics quickly to stay ahead in a highly competitive and fast-changing environment. The key is to have fresh, reliable market data on an ongoing basis and intuitive reporting to make informed decisions. Catcher creates value by providing the right digital tools to provide timely research, with Flowfinity they have achieved lasting customer loyalty and profitable growth by being highly responsive to ad-hoc marketing program changes. We survey retail staff about their brand awareness and product knowledge across our client's product lines and also perform observations of customer interactions in-store. Our clients need to see and understand trends from that market data quickly to adjust survey criteria and programs accordingly, sometimes on a daily basis." Paul Allison, Director of Digital Marketing at Catcher With hundreds of Brand ambassadors in the field performing thousands of in store visits every month apps built in Flowfinity help Catcher reduce labour costs by taking the guess work out of nuanced data collection, taking interpretation out of the hands of frontline personnel and into automated reporting applications. Catcher has found that due to the flexibility of the Flowfinity toolset they have everything they need within one platform to build custom solutions for their clients and gain a significant advantage over competing firms with less advanced digital systems. Now Catcher has integrated Flowfinity applications in the field to handle the three pillars of their retail audit programs: Brand Ambassador Management (Staffing), Field Dispatch (Work Orders) and Data Collection (Surveys and Reports). "It's great for reporting but also so much more. We're managing users, dispatching work orders, collecting and manipulating rich data, creating dashboard visualizations, and doing all this on the fly," says Paul. The time saved managing staff, assignments, and reporting plus the ability to respond to program change requests instantly has been a game-changer for Catcher. They now leverage their experience with Flowfinity's automation tools to drive repeatable high value business from their clients and seek new relationships based on their advantage. About Flowfinity Flowfinity is a no-code platform used to create, automate, and integrate custom business process applications. For over 20 years, Flowfinity has empowered business leaders and IT professionals to build flexible, scalable data collection apps and automate workflows without committing the extensive resources required to write and maintain custom code.

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PROGRAMMATIC ADVERTISING

Adsquare to Offer Mobile-Powered Data and Insights for Mobile & OOH Advertising

Adsquare | September 07, 2021

Adsquare, the global audience and location intelligence company, is now using insights from O2 Motion, enabling businesses to leverage anonymised, aggregated crowd movement data for geo-contextual mobile targeting, as well as for more effective planning and programmatic activation of Out-of-Home campaigns. O2 Motion is a service that uses anonymised and aggregated data created by the O2 mobile phone network to offer insight into movement trends across the UK. As mobile devices connect to different masts, they create data footprints, which O2 can then anonymise, aggregate and extrapolate to gain a picture of how people are travelling, when they make journeys and which areas they visit.* Anonymised, aggregated insights from O2 Motion are now available within the Adsquare platform in the form of easy-to-activate segments, enhancing Adsquare’s Proximity Targeting and OOH Planning & Activation solutions in the UK. Adsquare’s own location based targeting solutions are actionable via pre bid API integrations in all relevant DSPs including Adform, Displayce, LoopMe, Scoota, Splicky, Hawk, The Trade Desk and Xandr. Adsquare’s technology already enriches mobile devices’ or DOOH screens’ geo-locations with spatial data in real-time (with lat/long geo-locations sent in the bid request by the supply side). The company is now overlaying this information with historic, anonymised and aggregated crowd movement data from O2 Motion. This data is turned into insights that can help advertisers look at the past, evaluate the present and predict future trends. In other words, advertisers benefit from a better understanding of customer behaviour and profiles at a site level – all governed by strict data privacy and security processes that are GDPR compliant. Tom Laband, CEO & co-founder of Adsquare, says: “Offering privacy-first and high quality data to marketers is the number one priority for Adsquare. We’re proud to be working with O2 Motion which provides unique insight at scale into anonymised, aggregated crowd movement trends across the UK.” *Data insights from O2 Motion never allow identification or mapping of individuals and operate within strict privacy guidelines.

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