TikTok Rolls out their self-serve advertising platform globally

Search Engine Journal | July 09, 2020

After a couple years of waiting patiently, TikTok has announced they are rolling out their self-serve advertising platform globally. The tools will give advertisers access to their tools for creative, targeting, and flexible budgeting. They also note there will be business accounts that provide additional tools, but have not specified them at this time. Advertisers have expressed curiosity, along with some frustrations about the inability to simply test ads on the platform. The meteoric rise of users over the past 2 years made it desirable real estate, particularly as younger users departed Facebook and began to disperse among other apps, TikTok being one of them. Previously, advertising on TikTok required access to a rep and a commitment via an insertion order (IO), or to be whitelisted for the self-serve product.

Spotlight

A few weeks ago, Ads In Motion bought a box truck covered with three giant video screens. Within a matter of days, president Mike Matonis was driving it into the parking lot of the I-X Center, where a Donald Trump rally was taking place.There are trucks that double as electronic billboards in other cities. You might’ve seen one if you’ve been to Las Vegas recently. But the number of trucks out there is still pretty low, Many of the other truck owners don’t appear to have that much experience in the outdoor advertising industry, based on information that Zapis and Matonis gathered from the company that built their truck. Via email, the manufacturer passed along a few lessons its customers had learned. Customers wouldn’t even have to use it for ads. The truck’s LED screens could be used to show movies or play video games.

Spotlight

A few weeks ago, Ads In Motion bought a box truck covered with three giant video screens. Within a matter of days, president Mike Matonis was driving it into the parking lot of the I-X Center, where a Donald Trump rally was taking place.There are trucks that double as electronic billboards in other cities. You might’ve seen one if you’ve been to Las Vegas recently. But the number of trucks out there is still pretty low, Many of the other truck owners don’t appear to have that much experience in the outdoor advertising industry, based on information that Zapis and Matonis gathered from the company that built their truck. Via email, the manufacturer passed along a few lessons its customers had learned. Customers wouldn’t even have to use it for ads. The truck’s LED screens could be used to show movies or play video games.

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MOBILE ADVERTISING

The Trade Desk Launches New Advertising Partnership with Xiaomi

The Trade Desk | October 23, 2021

Global advertising technology leader, The Trade Desk today announced a first-of-its-kind global partnership with Xiaomi, the world’s second-largest smartphone maker, that allows advertisers to access Xiaomi’s global audience through its mobile ad offerings directly via The Trade Desk platform. The Trade Desk’s direct integration with Xiaomi makes this an industry-leading development for brands that want to unleash the potential of the open internet. Through this global partnership, marketers can now reach 454 million monthly active users globally outside of China, and engage with these audiences programmatically across Xiaomi’s proprietary mobile ecosystem. The announcement comes at a time when marketers are increasingly looking to measure and compare the performance of advertising campaigns across digital channels such as connected TV (CTV), over-the-top (OTT), audio streaming, web and mobile apps. Marketers can now measure their campaigns’ performance within the family of MIUI apps and use that data to compare performance with other channels on the open internet for more holistic campaign management. There are so many untapped opportunities for us in digital advertising, which is why we have chosen to work with The Trade Desk to help us unleash the power of programmatic advertising across our products and the MI world. We are at the beginning of a very exciting partnership with The Trade Desk as we continue to work together to create opportunities for brands to connect with their consumers. We believe this partnership will help us build better experiences for everyone through innovative technology.” Chan Liu, General Manager of Global Internet Service at Xiaomi. “As advertisers look for ways to connect with the smartphone-first consumer, our partnership with Xiaomi makes reaching this audience easier,” said JoAnna Foyle, SVP, Inventory Partnerships, The Trade Desk. “With more marketers accelerating their spend in digital advertising, we are helping brands engage meaningfully with their target audience on the MIUI mobile ecosystem, and along the consumer’s entire digital journey, which includes fast-growing channels on the open internet such as CTV, OTT platforms and mobile apps.” The partnership marks a significant first for The Trade Desk in the burgeoning smartphone segment, reinforcing the company’s leadership as the world’s largest independent media-buying platform. Considered one of the world’s leading consumer electronics, Xiaomi smartphones have entered over 100 markets worldwide, including Indonesia, where it is the top-selling smartphone brand, according to a Canalys Q2 2021 report. As the largest internet economy in the Southeast Asian region, Indonesia represents an opportunity for global marketers who want to reach the mobile-first consumers within the country, where mobile ad spend is projected to grow to $858 million by 2025, according to eMarketer. About Xiaomi Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core. Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is one of the world's leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 2 globally in the second quarter of 2021. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, with 374.5 million smart devices connected to its platform (excluding smartphones and laptops) as of 31 March 31, 2021, excluding smartphones and laptops. Xiaomi products are present in more than 100 countries and regions around the world. In August 2021, the company made the Fortune Global 500 list for the third time, ranking 338nd, up 84 places compared to 2020. Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index. About The Trade Desk The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize more expressive data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on a multitude of devices, such as computers, mobile devices, and connected TV. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia.

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AD NETWORKS

Tremor International, an Israeli adtech platform, has set terms for a $150 million US IPO

Tremor International | June 15, 2021

Tremor International, which offers a platform that automates digital ad transactions for advertisers and publishers, announced the terms of its initial public offering (IPO) on Monday. The Tel Aviv, Israel-based company, intends to raise $150 million by selling 6.8 million ADSs at the as-converted June 11th closure of its shares on the London AIM market at $22.17 a share (TRMR). Tremor International would have a fully diluted market value of $1.7 billion at the proposed transaction size. Tremor International allows advertisers to target relevant audiences and publishers to optimize the yield on their digital advertising inventory. The firm provides an end-to-end platform that includes three primary offerings: a demand-side platform (DSP) for advertisers, a supply-side platform (SSP) for publishers, and a data management platform (DMP) for both. In addition, the firm offers an omnichannel platform but focuses on video advertisements on all devices and Connected TVs. As of March 31, 2021, Tremor has 900 active clients and 1,450 active publishers. Tremor International was created in 2007 and has sales of $244 million for the fiscal year ending March 31, 2021. It intends to trade on the Nasdaq under the ticker name TRMR. The deal's joint bookrunners are RBC Capital Markets, Stifel, JMP Securities, Needham & Co., and Raymond James. It is expected to price during the week of June 14, 2021.

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IAS Holiday Shopping Data Shows Contextually Relevant Ads Will Be Key for Advertisers This Holiday Season

Integral Ad Science | September 23, 2020

Integral Ad Science (IAS), the global leader in digital ad verification, today released results from its 2020 consumer study on holiday shopping habits. Key findings from the study show that this year consumers are relying on online shopping and digital ads to find the perfect gifts for their friends and families this holiday season. Given the effects of the global pandemic and accompanying social distancing measures, consumer habits are shifting to account for these new realities. Almost eight in ten US consumers report that they have concerns about shopping in physical stores during the upcoming holidays due to COVID-19. Notably, 85% of US consumers now expect to do most or all of their holiday shopping online, with 48% intending to do so via their mobile device. With many holiday shoppers avoiding physical stores to some degree, advertisers can look to meet consumer needs by focusing their marketing efforts on placing contextually relevant digital ads in safe and suitable environments. 89% of consumers reported that they find online advertising important in discovering new products and promotions, while 31% said they believe that they are more receptive to ads during the holiday season.

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