Trump campaign buys top advertising spot on YouTube for Election Day

YouTube | February 21, 2020

President Trump’s reelection campaign has purchased the advertising space on YouTube’s homepage for Election Day. The campaign purchased the website’s masthead on Nov. 3 nationwide, a person familiar with the deal told Bloomberg. While the specifics of the ad buy were not disclosed, the cost of such advertising is estimated from hundreds of thousands of dollars to more than $1 million a day.
“In the past, campaigns, PACS and political groups have run various types of ads leading up to Election Day,” an official for the company told Bloomberg. “All advertisers follow the same process and are welcome to purchase the masthead space as long as their ads comply with our policies.”

Spotlight

Over the course of a year, the digital audio industry has experienced unprecedented change. This year’s analysis reveals how perceptions of digital audio have developed in the past 12 months and takes a definitive look at the factors driving the industry forward. This year, 86% of advertising agencies and 66% of brand advertisers said that they now see digital audio as a key part of their integrated media strategies.

Spotlight

Over the course of a year, the digital audio industry has experienced unprecedented change. This year’s analysis reveals how perceptions of digital audio have developed in the past 12 months and takes a definitive look at the factors driving the industry forward. This year, 86% of advertising agencies and 66% of brand advertisers said that they now see digital audio as a key part of their integrated media strategies.

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Wpromote Launches The Ad Creative Bank, Learning Tool to Help Marketers Identify Trends

Wpromote | September 22, 2020

Wpromote, the Performance Marketing Agency leader in the latest Forrester Wave, announced today the launch of The Ad Creative Bank, a tool to help marketers identify trends, build new best practices, and improve marketing creative. VP of Social Kevin Simonson explained that "We created the Ad Creative Bank because it's difficult to articulate quantitative findings into qualitative insights. We had access to amazing client data at scale and saw that the feedback loop on to the creative team was inefficient without visual examples: we built this first as a useful internal tool that we realized would help marketers beyond our team if we shared it." The Ad Creative Bank features a regularly updated stream of current ad creative from Instagram and Facebook across a variety of industry verticals, broken out by ad type. A free premium subscription provides access to current top-performing ads according to Facebook and Instagram data, while Wpromote's creative experts break down best practices utilized in a new specific featured ad each month.

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AD NETWORKS

Illicit content on online platforms is to be regulated by rigorous EU regulations

European Commission | April 26, 2022

On Saturday 23rd March, European Union lawmakers developed an agreement on basic structure of the legislation aimed at reducing the negative impacts of the social media sites and other digital platform. This agreement was came to picture after the more than 16 hours of negotiations. This new legislation named Digital Services Act (DSA) led by European Commissioner Margrethe Vestager to gain some level of control in Alphabet unit Google, Meta, and different US tech giants. "With today's agreement we ensure that platforms are held accountable for the risks their services can pose to society and citizens." European Commissioner Margrethe Vestager "With today's agreement we ensure that platforms are held accountable for the risks their services can pose to society and citizens." European Commissioner Margrethe Vestager “The DSA will upgrade the ground rules for all online services in the EU,” said European Commission President Ursula von der Leyen in a statement. “It gives practical effect to the principle that what is illegal offline, should be illegal online. The greater the size, the greater the responsibilities of online platforms.” According to a summary issued by the European Commission, platforms that reach more than 10% of the EU's population will be subject to independent audits of the efforts to prevent system exploitation,under the DSA. Other actions the bill would take include encouraging online marketplaces to assist in identifying sellers of illicit goods, establishing means for consumers to flag illegal goods, services, or content, and requiring platforms to collaborate with "trusted flaggers." The DSA is one of two pillars of the EU's big tech-regulation revamp, whose draftwas announcedinitially inDecember 2020. The Digital Markets Act, the other pillar, obtained preliminary approval last month and is intended to address issues such as anti-competitive behavior. Both measures are still up to a final vote, but no major modifications are expected. The EU has also passed the General Data Protection Regulation, or GDPR, which is intended to offer consumers more control over the collecting and sharing of their personal data. The additional requirements, according to EU legislation, include eliminating illegal content more promptly, explaining to users how their algorithms function, and taking greater action against the spread of misinformation. Major tech companies have expressed their support to the EU's goals, however they see the specifics of the legislation as the key deciding factors. "As the law is finalized and implemented, the details will matter," a Google spokesperson said in a statement. "We look forward to working with policymakers to get the remaining technical details right to ensure the law works for everyone." In addition to its massive search engine, Google owns top video site YouTube. Twitter said it looks forward to reviewing the DSA in detail and working with the EU. "We support smart, forward thinking regulation that balances the need to tackle online harm with protecting the Open Internet -- while also understanding that a one-size-fits all approach fails to consider the diversity of our online environment," a Twitter spokesperson said in a statement. TikTok said it's also awaiting details on the legislation. The company supports the EU's "aim to harmonise the approach to online content issues" and welcomes the DSA's "focus on transparency as a means to show accountability," a TikTok spokesperson said in a statement. Amazon pointed to comments made this past June by James Waterworth, its EU public policy director. Waterworth said Amazon supports the DSA "introducing regulated obligations to ensure that services act against illegal content." But such obligations "need to be carefully balanced to provide certainty while allowing flexibility."

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IAS introduces 'Context Control', IAS's sophisticated new suite of brand safety & suitability solutions

Integral Ad Science | August 24, 2020

Integral Ad Science (IAS), the global leader in digital ad verification, today announced the launch of 'Context Control', IAS's sophisticated new suite of brand safety & suitability solutions. The Context Control suite of solutions now incorporates the premiere semantic technology within the verification space to deliver unmatched accuracy and granularity in online content classification. Superior content classification enables a new level of precision and scale for marketers seeking to better navigate the content adjacencies associated with their online campaigns. The semantic technology components of Context Control give advertisers access to custom and curated contextual targeting capabilities. These are based on an array of contextual signals such as content sentiment and its underlying emotional classification - powerful features that many competing solutions do not offer. The class-leading solution also delivers a precise semantic understanding of page-level context - this enables advertisers to navigate common homonym scenarios that keyword blocking cannot (such as the difference between "gun shot" versus "basketball shot" content). According to an independent evaluation conducted by Ozone, IAS's patented semantic technology is proven to be 42% more accurate than the next best industry offering.

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