UK data chief 'disappointed' government failing to tighten rules on political Facebook ads

Tom Belger | April 23, 2019

UK data chief 'disappointed' government failing to tighten rules on political Facebook ads
The UK’s information commissioner has attacked the government for failing to tighten the rules on political advertising on Facebook and other social media sites. Elizabeth Denham, who was appointed by the government in 2016, said she was “surprised and disappointed” a recent white paper on so-called ‘online harms’ gave so little attention to electoral interference and political advertising. She said more oversight was needed of political campaigns online, highlighting a “gap” in regulation of organisations other than the main political parties or political activities outside the short campaign period. Her comments come amid heightened fears, since the EU referendum and Cambridge Analytica scandal, of under-the-radar micro-targeting of voters online, misuse of personal data in elections and electoral interference by little-known organisations that can prove difficult to hold to account.

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Mobile has changed the way we think about digital audiences. Before the advent of the ubiquitous mobile phone, traditional marketing and advertisement strategies that were “location based” had a very different meaning than “locationbased marketing” does today. Options for loc

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