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Unity Ads Now Offers Access to Meta Audience Network Through Unity Mediation

Unity | December 20, 2021

Unity (NYSE: U), the world’s leading platform for creating and operating real-time 3D (RT3D) content, today announced the availability of Meta Audience Network for in-app bidding access in Unity Mediation, available within Unity Ads. With this integration, publishers get self-serve and streamlined access to a premium demand source, making it quicker and easier to maximize their revenue. Meta Audience Network is the latest addition to Unity Mediation, solutions that give developers access to the most comprehensive demand, with over 60+ ad ecosystem partners as well as enhanced tools to set pricing strategies, bid competitively, and maximize overall ad fill.

This partnership with Meta Audience Network will unlock important access to one of the leading bidders in the industry for developers of all sizes using Unity Ads. Our priority is always to enable our developers’ success and with this partnership we are delivering a streamlined path to maximizing revenue potential. This is a significant step we are taking to ensure we are equipping publishers with what they need to achieve operational and monetary efficiencies.”

Felix Thé, SVP of Product Management, Operate Solutions, Unity.

“Meta Audience Network and Unity share a vision of generating incremental value and transparency for in-app developers on a global scale,” noted Julius Ramirez, Head of Adtech Partnerships at Meta Audience Network. “This integration streamlines access to high-quality demand, enabling developers to maximize their revenue with greater efficiency.”

As one of the industry’s top ad networks, Unity Ads aims to simplify the integration and maintenance of the ad stack, allowing for opportunities to fill ad spots quickly and competitively to earn more revenue, and further enabling developers to easily monetize their games. Delivering optimized monetization and growth solutions is paramount to Unity Gaming Services, Unity’s recently launched end-to-end gaming platform that equips all developers with everything they need to rapidly build multiplayer experiences, to handle all scenarios for running a live game and to monitor their performance in a single, connected interface.

About Unity
Unity (NYSE: U) is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. The company’s 1,800+ person research and development team keeps Unity at the forefront of development by working alongside partners to ensure optimized support for the latest releases and platforms. Apps developed by Unity creators were downloaded more than five billion times per month in 2020. 

Spotlight

Are you wondering how to use social media to promote those events?Social media is a powerful tool to gain exposure, whether you’re hosting a physical conference or an online event.In this article I’ll show you 16 creative ways to increase awareness, engagement and sales for your event.

Spotlight

Are you wondering how to use social media to promote those events?Social media is a powerful tool to gain exposure, whether you’re hosting a physical conference or an online event.In this article I’ll show you 16 creative ways to increase awareness, engagement and sales for your event.

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Perpetua Releases Amazon EU Advertising Benchmarks for Q4 2021

Perpetua | January 19, 2022

Perpetua, a global leader in eCommerce advertising and intelligence software today released their 2021 Q4 EU Amazon Benchmark Report showcasing the most important trends and metrics on Amazon, across five European regions, including UK, Germany, France, Spain and Italy. Perpetua’s Amazon Advertising Benchmark Report reveals that, as expected, Q4 2021 has been the strongest quarter to date with an increase across all key metrics, impressions seeing the highest percent increase (25%). The UK saw the highest increase in all key performance metrics on Sponsored Product, followed closely by Italy and Germany. Perpetua's 2021 Q4 EU Benchmark Report is based on performance data from campaigns under Perpetua's management, and examines performance across 13 categories, including: Beauty, Books, Clothing & apparel, Electronics, Food, Health & Supplements, Home Improvement, Appliance & Supplies, Household CPG, Jewelry, Pets & Animals, Toys & Kids, and Sports & Outdoors. Increasing competition and CPCs have been the story of Amazon advertising for 2021, and in Q4 Sponsored Brand CPCs increased on average 3% and Sponsored Display CPCs were up 5% quarter-over-quarter in Europe. The report also shows an overall increase in CPMs in Q4 due to the busy Black Friday Cyber Monday and Christmas shopping seasons where we typically see much higher engagement and conversions quarter-over-quarter, which led to more competitive CPMs in Amazon DSP and a decrease in ROAS. “Q4 was undoubtedly the most competitive quarter ever on Amazon DSP,” says Mark James, Head of Perpetua EU. “It was perhaps the first quarter where we started to see a shift towards mass adoption of the DSP as a marketing channel with many advertisers hoping to realise the benefit of upper funnel marketing tactics to drive incremental sales at tentpole moments in their calendar such as Black Friday and Cyber Monday.” In Q4 2021, most advertisers began placing greater focus on top of funnel campaigns to reach new-to-brand shoppers to drive brand and product awareness ahead of Black Friday, Cyber Monday and Holiday shopping. With that, new to brand purchases increased significantly (36%) and aided in growing the retargeting audience pools. We expect to see significant growth in new markets in Q1. Benelux and Nordics remain an untapped opportunity, where advertisers can take advantage of high-in-supply and, right now, low-in-demand inventory. This presents a lucrative first. mover advantage that capitalise on market share. About Perpetua Perpetua is building the growth infrastructure for eCommerce which includes optimization and reporting technology for the world's smartest eCommerce businesses. Through the platform, advertisers create goals based on strategy and leverage Perpetua's best in class experts and automation to execute tactically. Integrations with Amazon, Instacart and Google ensure brands achieve optimal reach and engagement across the full shopper journey, and provide unified performance intelligence for maximum visibility.

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MOBILE ADVERTISING

Advertisers Triple their Upfront Commitment with Snap

Snapchat | April 26, 2021

Advertisers are increasing their spending on Snap as the world reopens. Snap reported US$770 million in Q1 revenue on Thursday, a 66% growth year on year, as the number of advertisers it deals with nearly doubled. Snap's ad business is expanding in all ways. Direct response ads currently account for more than half of the platform's revenue. Snap, on the other hand, tripled the number of upfront commitments it got from brands this year compared to 2020. Over the same time frame, Snaps' user base rose by 22% to 280 million, while average revenue per user increased by 36% to $2.74 year over year. Since the majority of Snap's users use Android smartphones, insulating it somewhat from upcoming tracking changes on Apple’s iOS 14.5. Ad rebound Advertisers are increasing their spending on Snap as the world recovers from the pandemic and the ad economy heats up again. Snap, which has been beefing up its direct response and e-commerce capability, is seeing travel and leisure advertisers, which have been hard hit by the pandemic, rebound “with a fury,” according to chief business officer Jeremi Gorman, highlighting the company's March acquisition of AR e-commerce platform Fit Analytics. Ecommerce, CPG, technology, streaming, online education, and telco brands are all showing interest in the platform. “We are seeing the return of some previously powerful categories, such as theatrical and movies,”she said. Snap is prioritizing augmented reality, partnering with brands such as Sweat, Gucci, The North Face, and American Eagle on branded lenses this quarter. In Q1, almost half (40%) of Snap users used filters regularly, with more than half of them being branded. “Augmented reality is one of our most exciting challenges as we look forward, and we are investing heavily in both core technology and community-facing AR apps on our service,” Evan Spiegel, co-founder and CEO of Snap, said during the earnings call. Snap also introduced a TikTok-rival update, Spotlight, in Q4, which was used by more than 125 million people in Q1. India, Mexico, and Brazil are now among the countries that have access to this feature. The IDFA to drop Snap is still unsure how Apple's App Tracking Transparency changes, which are set to take place on Monday, would affect its business. However, the company expects to grow by 80% in the second quarter. “It is not yet clear what the longer-term effect of the iOS platform updates might be on the topline momentum of the business,” said chief financial officer Derek Anderson. According to Spiegel, Apple's decision to delay the updates until April has given Snap time to implement SKAdNetwork, Apple's solution for measuring user activity across its applications, which it is testing with partners along with other "privacy-centric" solutions.

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MediaGo to Include New Offerings Powered by Xandr

MediaGo, Baidu Global, Xandr | March 11, 2022

On March 10, Baidu Global announced that its AI-integrated marketing platform MediaGo had entered a strategic collaboration with Xandr, a data-enabled technology ad platform. This collaboration will provide access to premium, brand-safe display and native ad inventory from Xandr’s marketplace with video formats on the roadmap. Initially, the offerings will be available via Xandr’s Monetize SSP publishers in the U.S. The relationship will grow and expand over the coming months and will include premium publisher inventory across Europe, Latin America, Australia, Asia-Pacific, and New Zealand. “At MediaGo, we continually focus on improving our advertisers’ ad performance by helping them reach high value, large scale and audience focused inventory across the open internet, further enhancing their ability to reach higher ROI and better marketing results,” said Elaine Hu, Head of U.S. Strategy and Partnership at Baidu’s Global Business Unit. “At MediaGo, we continually focus on improving our advertisers’ ad performance by helping them reach high value, large scale and audience focused inventory across the open internet, further enhancing their ability to reach higher ROI and better marketing results,” said Elaine Hu, Head of U.S. Strategy and Partnership at Baidu’s Global Business Unit. “To further this goal, we are excited to partner with Xandr across international markets, broadening the opportunities for our full funnel marketers to reach the right audiences, across different touch points.” “Further deepening our commitment to driving results for both advertisers and content creators, we are delighted to partner with Baidu and bring the best of Xandr’s technology to MediaGo,” said Sze How Chan, associate director, market development, Xandr. MediaGo is a global AI-integrated marketing platform under the Baidu Global brand that assists clients to scale into the global market and enrich their international influence. It is available to customers in Southeast Asia, East Asia, the Middle East, Europe, and North America. It provides cross-media integrated marketing solutions apart from programmatic advertising reselling and AI-backed recommendations to more than 10000 companies. Baidu Global is the international AI business growth engine under Baidu’s brand umbrella. It provides global users with intelligent internet services in multiple scenarios. It covers more than 200 countries around the world. Xandr is a business unit within At&T. It powers a global marketplace for premium advertising.

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