Advertiser Campaign Management
businesswire | August 29, 2023
Moloco, a leader in operational machine learning (ML) and performance advertising, today announced the addition of Moloco Retail Media Platform (RMP) to Google Cloud Marketplace. The availability of Moloco RMP on Google Cloud Marketplace brings an enhanced level of convenience and accessibility, enabling retailers and e-commerce marketplaces to build and grow an ads business powered by machine learning.
Moloco RMP is an enterprise software solution powered by ML that delivers relevant ads, enables measurable advertiser ROI, and streamlines ad operations. Moloco’s advanced ML engine processes first-party user events such as search, browse, shopping cart, and purchase activity, in order to serve the most relevant ads at the right bid price by predicting a user’s likelihood to buy. Moloco’s platform enhances the overall user buying experience with personalized ads that can deliver high margin revenue to the overall business.
“Moloco has enabled retailers and e-commerce marketplaces to activate over 10,000 advertisers in a single day due to our automated advertiser onboarding systems and powerful machine learning models,” said Bill Michels, General Manager, Retail Media Platform, Moloco. “Thanks to Google Cloud, building and scaling an ads business is an even more accessible path to profitability for many companies.”
Retailers and e-commerce marketplaces who are Google Cloud customers can now manage procurement, purchasing, and fulfillment more quickly and easily thanks to the convenience and accessibility of Google Cloud Marketplace. This makes it even easier for Google Cloud customers to integrate with Moloco’s advanced machine learning technology.
“Many merchants and e-commerce marketplaces are seeking solutions that help them better support consumers along their purchasing journey," said Dai Vu, Managing Director, Cloud Marketplace & ISV GTM Programs, Google Cloud. “With its Retail Media Platform now available on Google Cloud Marketplace, Moloco is enabling companies to create better user experiences through personalized ads, drive performance, and generate increased sales."
Moloco RMP can provide modular options for the largest global e-commerce platforms within their existing software stack or can equip customers with the convenience of an end-to-end solution. By providing advertisers with self-serve tools to increase sales, customers can use proven ML models that improve performance and sales, while also improving the user experience. Retailers and e-commerce platforms can use Moloco’s self-serve interface to empower advertisers at scale, drive personalization, and access multiple ad formats to suit unique advertiser needs. Moloco RMP is powered by ML, which leverages first-party user data to deliver personalized ads, maximizing both advertiser goals and the platform's ads revenue.
About Moloco
Moloco’s mission is to empower businesses of all sizes to grow through operational machine learning. With Moloco’s machine learning platform for growth and performance, every app publisher and e-commerce marketplace can now unlock the value of their unique, first-party data. Moloco Cloud DSP enables performance marketers to quickly scale user acquisition and achieve greater lifetime value through market-validated prediction models. Moloco Retail Media Platform enables commerce platforms to establish their own performance ads business. Moloco Monetization for Streaming and OTT enables streaming media companies to build a scalable and profitable ad business that delivers results for advertisers. Moloco was founded in 2013 by a team of machine learning engineers and has offices throughout the US, the UK, Germany, Korea, China, India, Japan, and Singapore.
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Ad Networks, Advertiser Platforms
Business Wire | July 21, 2023
Brightcove (Nasdaq: BCOV), the world’s most trusted streaming technology company, today announced it has entered into a strategic agreement with PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future. The partnership combines PubMatic’s programmatic advertising solutions with Brightcove’s innovative video platform to enhance and bolster demand for the recently launched Brightcove Ad Monetization, a service designed to help media companies better monetize their content.
Brightcove’s integration of PubMatic into its marketplace will enhance the company’s comprehensive video solution for media organizations and publishers looking to maximize their advertising revenue, streamline their operations and grow their business.
“At Brightcove, we continuously look for ways to provide extra value to our customers and help them monetize their video content. We want them to be able to focus on creating their content while we do the heavy lifting to ensure the right mix of monetization partners are set in place,” shared Michael Dorf, VP of Global Ad Operations at Brightcove. “PubMatic is leading in the marketplace with supply path optimization solutions and new innovations like Activate, which opens tremendous new revenue opportunities for publishers.”
“We look forward to connecting with Brightcove’s extensive portfolio of media clients to deliver premium advertising solutions that will help them drive business results,” said Meghan Jacobi, Director of OTT Partnerships at PubMatic. “This integration provides publishers with unique new sources of demand through Activate, and solutions to manage and monetize their video content for maximum revenue. Through the combination of our platforms, we can also provide publishers deeper insights into their audience and valuable data about the performance of their advertising strategy.”
This latest partnership reinforces Brightcove’s commitment to forging relationships with the most prominent advertising platforms in the industry on behalf of its customers to provide them with a seamless experience that removes the main challenges to monetizing video content. Companies taking advantage of Brightcove’s Ad Monetization service include Atlanta Black Star, Buckeye Broadband, Cricket Australia, TVB, and WINK News, to name a few.
For more information, visit Brightcove.com.
About PubMatic
PubMatic is an independent technology company maximizing customer value by delivering digital advertising’s supply chain of the future. PubMatic’s sell-side platform empowers the world’s leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, PubMatic’s infrastructure-driven approach has allowed for the efficient processing and utilization of data in real time. By delivering scalable and flexible programmatic innovation, PubMatic improves outcomes for its customers while championing a vibrant and transparent digital advertising supply chain.
About Brightcove Inc.
Brightcove creates the world’s most reliable, scalable, and secure streaming technology solutions to build a greater connection between companies and their audiences, no matter where they are or on which devices they consume content. In more than 60 countries, Brightcove’s intelligent video platform enables businesses to sell to customers more effectively, media leaders to stream and monetize content more reliably, and every organization to communicate with team members more powerfully. With two Technology and Engineering Emmy® Awards for innovation, uptime that consistently leads the industry, and unmatched scalability, we continuously push the boundaries of what video can do. Follow on LinkedIn, Twitter, Facebook and Instagram. Visit www.brightcove.com.
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Ad Tech and Martech
businesswire | August 14, 2023
Loop Media, Inc. ("Loop Media") (NYSE American: LPTV), the free streaming television media company for business which provides over 2 billion video views every month via restaurants, retail businesses, office buildings, doctors’ offices, airports, bars and college campuses, announced today Microsoft Advertising has created a new inventory category for SSP partnerships, called CTV Out of Home (OOH).
This first of its kind SSP category will provide an additional distribution category to advertisers and DSPs from which they can access and purchase Loop Media advertising impressions. On other DSP and SSP platforms, Loop Media is categorized as DOOH (Digital Out of Home), CTV (Connected TV), Streaming, or other. This new category expands Loop Media’s potential reach in the marketplace for all potential DOOH advertising buyers, including those advertisers looking to distribute ads on CTV Out of Home service platforms.
“With this new category, Loop Media may be seen and purchased by an expanded group of advertisers in the marketplace,” said Bob Gruters, Chief Revenue Officer for Loop Media. “My team and I have been working diligently to get Loop Media positioned well across all revenue advertising categories including Microsoft Advertising’s CTV Out of Home category.”
“We are pleased to launch our new CTV-OOH library on the Microsoft Advertising platform which provides a path for clients to buy CTV-OOH supply in the proper context with clear labeling in our new venue category packages,” said Erik Zamkoff, Microsoft Advertising, associate director of Marketplace Development. “We are thrilled to feature Loop CTV-OOH supply in our new venue category packages.”
This new category premiered on Microsoft Advertising in June 2023. Buyers can access the venue category packages in Microsoft’s Deal Catalogs available via Microsoft Advertising's DSP, Microsoft Invest and 25+ participating DSPs.
About Loop Media, Inc.
Loop Media, Inc. is a leading digital out of home (DOOH) TV and digital signage platform optimized for businesses, providing free music video, news, sports and entertainment channels through its Loop TV service. Loop Media is the leading company in the U.S. licensed to stream music videos to businesses through its proprietary Loop Player.
Loop Media’s digital video content reaches millions of viewers in DOOH locations including bars/restaurants, office buildings, retail businesses, college campuses, airports and on free ad-supported TV platforms and at local gas stations on GSTV terminals in the United States.
Loop is fueled by one of the largest and most important short form entertainment libraries that includes music videos, movie trailers, branded content and live performances. Loop Media’s non-music channels cover a multitude of genres and moods and include movie trailers, sports highlights, lifestyle and travel videos, viral videos and more. Loop Media’s streaming services generate revenue from advertising, sponsorships, integrated marketing and branded content, and from subscriptions.
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