AD NETWORKS
MGID | February 28, 2023
MGID, an advertising platform, has recently announced the integration of generative artificial intelligence into its current intelligence solutions. This integration would help advertisers with image and headline generation and their optimization.
With Open AI’s DALL•E 2, advertisers would develop computerized digital images through text prompts. It would also align headlines according to historical and GEO-specific data. Its automation is fast and requires fewer resource-intensives, transforming overall campaign efficiency and impact. In addition, combining MGID’s intelligent recommendation algorithms, contextual intelligence, and AI technologies would accelerate ad performance and user engagement with MGID ads.
In addition to these facilities, the advertisers benefit from advanced visual toolkits than traditional stock images, creating more engaging but unique pictures with about 20% increased click-through rate (CTR). It gives control of key details like emotion, character, style, hue and angle to the advertisers. It also offers multiple versions of the same image for AB testing to identify the audience’s likings. In addition, it organically intertwines advertisements into a user’s website interactions with native ad placements, serving relevant content which is suitable to the users’ interests.
CEO of MGID, Sergii Denysenko said, “It’s clear that AI will play a critical role in powering the next stage of truly optimized ad campaigns. Pairing this with our smart recommendation algorithms and existing contextual intelligence technology is the natural evolution in creating a better experience for advertisers, publishers, and audiences alike. Impressed by its capabilities in testing, we’re very much looking forward to the launch and seeing how AI is embraced by advertisers throughout the year.”
(Source – Business Wire)
About MGID
Headquartered in Los Angeles, California, MGID, an advertising services provider, offers solutions for lifestyle media, entertainment media, blogs, content discovery, website traffic management, audience development, paid content distribution and native advertising. It has been providing quality content distribution to entertainment and lifestyle publishers worldwide. It entertains, at the same time, delivers marketing solutions that cater to consumer interests with a subtler and indirect selling approach. Its performance-driven approach connects interested visitors seamlessly to its customers’ websites for revenue generation and traffic enhancement through quality content and relevance to the users’ expectations.
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DISPLAY ADVERTISING
Roku Inc. | March 13, 2023
Roku Inc., a TV streaming platform, and Best Buy have recently announced the multi-faceted first-to-market relationship across their advertising and retail businesses. This partnership includes exclusive in-store availability of Roku-branded TVs, advertising sales and in-person SXSW activation.
Best Buy is a consumer technology retailer based in the U.S. and is partnering with Roku to provide its first-party data for targeting and closed-loop measurement. It will also offer shoppers exclusive access to Roku-branded TVs. Together, they are transforming the TV experience for consumers and compelling marketers to spend more on TV streaming. The benefits for their mutual customers and partners are as follows:
Exclusive availability of Roku Select and Plus Series TVs at Best Buy
Pairing of Roku Advertising and Best Buy Ads for more relevant and performance-driven advertising
Best Buy Home Theater Experience with in-person interactive SXSW activation
They aim to accelerate conversions in TV streaming and retail media through the relationship. According to the report of eMarketer, in 2022, about 82% of U.S. advertisers planned to increase spending in retail media networks like Best Buy Ads. The most spending is from consumer electronics brands in this growth. The pairing of Roku’s active account holders with Best Buy’s customers will allow advertisers to enhance their marketing outcomes.
Co-Head of U.S. Brand Sales for Roku Media, Julian Mintz said, “Our goal is to create a better TV experience for everyone.” He added, “We’re bringing together our entire business to build the future of entertainment and advertising — making the TV experience simpler, offering the right marketing, data, tech, and scale to drive real results, and helping win the entire streamer’s journey together with Best Buy.”
(Source – Business Wire)
About Roku Inc.
Headquartered in San Jose, California, Roku Inc., a technology, information and media company, offers solutions for licensing, audio, an operating system for TV, streaming players and smart TVs, smart home, content distribution, OTT advertising, home entertainment, streaming media, and original programming. It has been transforming the advertising and streaming processes since 2002. It is a well-known TV streaming platform in the U.S., Canada and Mexico. Its streaming players, TV models, audio equipment, and purpose-built operating system provide an outstanding streaming experience. In addition, it seamlessly integrates with hardware and software. The Roku Channel is a free channel that reaches about 80 million households in the U.S. and Mexico.
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AD TECH AND MARTECH, ADVERTISER PLATFORMS
Viamedia | February 21, 2023
Viamedia, an independent cross-media local advertising company, has recently announced that it has made partnerships and expanded its advertising sales with about 11 new ad service providers across the nation, including Wilkes Barre, the Carolinas, Greater Boston, and Oklahoma City, in 2022.
It offers complete turnkey operational management, regarding different components of the advertising sales business with national, regional, and local sales, to all its partners. It is a scalable Network Operations Center, NOC, serving cross-market with experienced ad sales supporting team. It assists over 70 MVPDs in approximately 28 different states encompassing about 65 designated market areas, DMAs, in the U.S. This represents its capacity to augment local ad sales, offering incremental value to its partners in direct response to national and political sales services.
It provides immediate deployment of sales tools, marketing, automation, research, and training with its full-service partnership. In addition, it emphasizes efficiency in selling fractionalized market shares with multi-platform insertion capabilities, offering expanded capabilities and technology-based solutions for advertising growth.
Viamedia’s Vice President of Affiliate Relations and Business Development, Madeline Kissel, said, “Viamedia had many major accomplishments in 2022, not least of which was the milestone number of new partnerships established.” She added, “We are proud that these agreements will help our new partners unlock fresh revenue streams and offer the latest technologies, tools, and strategies that can maximize business for their clients and advertisers.”
(Source – Business Wire)
Viamedia’s Divisional Vice President of Cross Media, Dan Walsh, said, “Viamedia partners have the advantage of bringing more focused viewer targeting and a more engaging, impactful ad experience than ever before.” He added, “With greater transparency, reporting and insights than previously offered in the local marketplace, service providers can focus on driving revenues for their core business. In addition, we’re committed to helping our partners reduce risk, as well as minimize personnel-related costs and complications, as it relates to ad sales and cross-channel marketing.”
(Source – Business Wire)
About Viamedia
Headquartered in Lexington, Viamedia, an advertising solution provider, has been offering solutions for marketing and advertising, television advertising, and sales since 2001. It partners with several service providers in the nation with a single solution of purchase for more than 6,000 national, regional, and local advertisers. It fills the gap between digital programmatic advertising and linear T.V. advertising with its audience and impression-based local video cross-media advertising solutions. Its cloud-based QTT platform offers proprietary technology stack solutions tailored for ad campaigns and uses rich data for consumer-targeted dynamic ads through linear television advertising.
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