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ViewLift Deploys Advanced Ads Solutions for Customers

ViewLift | November 21, 2022 | Read time : 05:00 min

Advanced Ads Solutions
ViewLift, a global leader in end-to-end streaming and OTT solutions, today announced the deployment of Advanced Ads Solution to help content monetization through Google Ads by enabling SDKs like PAL, Open Measurement, and Why This Ad (WTA) for its customers, helping them double their CPMs through Google Ads.

Advanced Ads Solution is a new package of player-level implementation and certifications that allow you to specify who is watching and rule out the bots and fake ads. This implementation gives publishers a lot more comfort about who is watching. The basic version of Ads implementation already has many features and tools, such as creating any number of ads, organizing them into groups, implementing ad rotation, and more. One can also implement very complex ad settings to precisely target specific groups of users and types of content. Some of the features from business and customer points of view are:

Features:

Flexible ad types Monetize ad-block users
Works on cached sites Click Fraud Protection
Tracking & Reports Test ad networks
Mobile ads Selling Ad Space
Schedule ads Control the ad layout
Manage unlimited ads Managing to make AMP ready page
Powerful CPM building Monetize content


Though this is a global phenomenon, it's highly relevant for the Indian market as a lot of businesses in India rely on advertisements to generate revenue. Deploying Advanced Ads from ViewLift will allow its customers to double their CPMs and fill rate with Google.

Manik Bambha, Co-founder & President at ViewLift said, "Advanced Ads technology allows our clients to further utilize the benefits from Google Ads to monetize their content and practically double their earnings."

Manik Bambha, Co-founder & President at ViewLift said, "Advanced Ads technology allows our clients to further utilize the benefits from Google Ads to monetize their content and practically double their earnings. The deployment of ViewLift’s PAL, WTA, and OM enhance the performance of advertisements by doubling up the CPMs and helping content owners save time and utilize the technology to its full potential.”

About ViewLift
ViewLift is a full-service digital content distribution platform empowering media companies, sports leagues and teams, broadcasters, and others to monetize their content through native branded apps on all major OTT devices. ViewLift operates across the digital ecosystem, understanding each device's unique requirements and best practices. ViewLift offers clients a range of monetization models on a proprietary platform with advanced analytics, tracking performance in real time.

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AdAdapted Announces Partnership With Southern Glazer’s Wine and Spirits Digital Marketing Affiliate, DRAM Agency

Business Wire | July 03, 2023

AdAdapted, an advertising technology solution that helps brands get their products on consumer shopping lists and into retailer e-commerce carts, has added Southern Glazer’s Wine and Spirits’ (SGWS) DRAM Agency to its roster of specialized partners. DRAM is a leading provider of digital marketing consulting and services to wine and spirits suppliers looking to activate or accelerate their e-commerce strategies. The partnership extends AdAdapted’s leadership in regulatory-compliant digital shoppable media for wine and spirits brands by leveraging DRAM’s experience in campaign management and e-commerce strategy development within the alcohol vertical. Additionally, the partnership provides DRAM with unprecedented access to AdAdapted’s first-party, pre-shop data for targeting and strategy development. AdAdapted has unparalleled expertise in maintaining digital marketing regulatory compliance for Legal Drinking Age (LDA), Distilled Spirits Council (DISCUS) and Tied House Laws, while consistently generating Incremental Return on Ad Spend (iROAS) above industry benchmarks. As a result, AdAdapted is uniquely positioned to support DRAM clients with its game-changing solutions. “We are thrilled to be working with such an impressive collection of dedicated, experienced client-focused talent and the exceptionally high-quality work DRAM is known for within the industry,” said Molly McFarland, co-founder and CRO, AdAdapted. “Over the past three years, AdAdapted has activated over 800 successful campaigns for wine and spirits companies, supporting both global and regional brands. Combining DRAM’s extensive industry expertise — and our recently launched multi-retailer, one-click e-commerce ad solution — we deliver 20x higher cart transfer rates than industry standard tactics.” About AdAdapted AdAdapted is an advertising technology solution that increases purchase intent and product trial of shoppers by reaching the right consumers at the right time to get brands onto shopping lists and into carts. The company offers several solutions to drive in-store and online sales leveraging digital shopping lists, display, eCommerce, video, keyword and other touchpoints for CPG brands, agencies and retailers. Media can be run through managed service, self-service, and SaaS platforms. With more than 110 million U.S. shoppers using mobile devices for their grocery lists, AdAdapted has built a distinct audience and ad offering that uses first-party shopping behavior and product preference-based targeting, providing the easiest, most efficient way to reach active verified shoppers — exactly when they decide what to buy. About DRAM Agency DRAM, an acronym for the Digital Revolution of Alcohol Marketing, was formed as an affiliated company by Southern Glazers in December of 2021 to provide digital marketing consulting and services to wine and spirits suppliers looking to activate or accelerate their eCommerce strategies. The agency brings a distinctive service offering to Southern Glazers’ suppliers to ensure they win at the digital point of purchase and grow sales and market share across e-retail channels. A renowned distributor of beverage alcohol, Southern Glazer’s is a multi-generational and family-owned firm that is ranked the largest wine and spirits distributor in the States. It currently operates in 44 states in the U.S, the District of Columbia, and Canada.

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AdCellerant Introduces New Addressable Streaming TV™ Product with Precise Targeting and Reach

prnewswire | August 31, 2023

Built on a core principle of innovation, AdCellerant announced their newest product offering, Addressable Streaming TV. This groundbreaking solution combines large-screen, TV-sized devices' unparalleled brand awareness-building capabilities with micro-targeting precision and foot traffic attribution. AdCellerant's Addressable Streaming TV product is set to reshape how businesses connect with their target audience, maximizing the return on their investment (ROI) for every advertising dollar spent. "It's impressive to see how well this product is already working for advertisers of different industries," said Ben Bouslog, VP of Business Development. "As we know, video is one of the fastest growing digital channels, and this product combines precision targeting, high-quality networks and inventory, and success metrics like foot traffic attribution and conversion tracking to get our partners geared up for their next opportunity." The new Addressable Streaming TV product offers a range of benefits that enable businesses to take their advertising efforts to the next level. These benefits include precise targeting, data-driven decisions, ad experience control, cross-device attribution, a safe environment, and impactful insights. Built on a core principle of innovation, AdCellerant announced their newest product offering, Addressable Streaming TV. This groundbreaking solution combines large-screen, TV-sized devices' unparalleled brand awareness-building capabilities with micro-targeting precision and foot traffic attribution. AdCellerant's Addressable Streaming TV product is set to reshape how businesses connect with their target audience, maximizing the return on their investment (ROI) for every advertising dollar spent. "It's impressive to see how well this product is already working for advertisers of different industries," said Ben Bouslog, VP of Business Development. "As we know, video is one of the fastest growing digital channels, and this product combines precision targeting, high-quality networks and inventory, and success metrics like foot traffic attribution and conversion tracking to get our partners geared up for their next opportunity." The new Addressable Streaming TV product offers a range of benefits that enable businesses to take their advertising efforts to the next level. These benefits include precise targeting, data-driven decisions, ad experience control, cross-device attribution, a safe environment, and impactful insights. Unlock Maximum ROI with Addressable Streaming TV This innovation allows advertisers to optimize the ROI of their ad campaigns by strategically placing video ads during premium, professional-produced TV shows and movies. In 2022, Streaming TV viewership surpassed traditional cable for the first time, reflecting the shift in consumer preferences. With 88% of American households owning at least one internet-connected TV device and 92% of streaming content viewers using ad-supported services, the impact of Addressable Streaming TV cannot be overstated. Proven results with AdCellerant's Addressable Streaming TV AdCellerant collaborated with a significant investment group on a campaign targeting homeowners interested in selling their properties at a discounted rate. Think, "We buy homes for less." Upon launching their Addressable Streaming TV campaign, the investment group experienced a remarkable 55x return on ad spend. It achieved $140,000 in savings on homes purchased within the first month of its campaign. The impact was quantifiable and verified through matchback reports, solidifying the effectiveness of streaming campaigns and driving revenue. Book a demo today for more information on how Addressable Streaming TV can revolutionize your advertising efforts. About AdCellerant AdCellerant provides businesses access to high-quality digital marketing technology and solutions through partnerships with media companies and agencies. Focused on generating results and growth for businesses of all sizes, AdCellerant offers best-in-class technology and software, award-winning customer service, expert education, and exceptional operational support to ensure customer campaign performance. Leveraging proprietary technology Ui.Marketing, AdCellerant effectively connects businesses with their ideal customer at the right time. Harnessing an easy-to-use and agile digital advertising tool, users can manage the entire buyer's journey from quick and accurate comprehensive proposal creation, campaign launch, and campaign performance. All within a single platform.

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PwC Report Shows Promising Results for First Adform Campaign with Utiq

ExchangeWire | June 29, 2023

Adform, the global programmatic platform, today announces the results of a PwC-tested campaign that increased unique impressions by 275% in Safari and Firefox (versus Chrome and other browsers where third-party cookies still play a key role), demonstrating great potential for Utiq’s identity solution. Utiq, the new European privacy-led digital Authentic Consent Service, was tested along with an independent advertising agency pilot, and achieved stronger addressability and frequency capping in a fraud-free environment via Adform’s DSP and ID Fusion. The campaign which ran in Germany is evidence that the partnership between Utiq and Adform will positively impact campaign performance. The results are: 25% improved frequency compared to other first-party ID solutions 3.75x increase in unique impressions in Safari and Firefox compared to browsers including third-party cookies (eg. Chrome) 100% of traffic was found to be fraud-free Having launched on 1st June, Utiq is a joint venture between four of Europe’s largest telecom operators; Deutsche Telekom, Orange, Telefonica, and Vodafone, to provide a digital advertising platform as an alternative to third-party cookies. Adform’s ID Fusion, the award-winning agnostic first-party ID solution that began in March 2020, is the exclusive Utiq DSP partner at launch. The report from PwC follows a longstanding relationship with Adform to validate and analyse real-world performance in line with the company's ethos of leading with transparency. PwC has previously validated the ID Fusion product and reviewed Adform FLOW, demonstrating Adform’s commitment to transparency and efficiency in the advertising supply chain. Jochen Schlosser, chief technology officer, Adform, comments: “As the exclusive DSP to Utiq at launch, we’re delighted to see the success of the first campaign results. We’ve been on board with Utiq’s vision from the start which aligns with our vision for a scaled ID solution to lift programmatic into the cookieless world. Our joint work with PwC suggests that Utiq and ID Fusion have a very promising future in the post-cookie world. Adform is proud to be a part of it.” William Harmer, chief product officer, Utiq, adds: “We’re a European company that brings scale to the industry thanks to our telco partners, something which has traditionally been very difficult. It’s important to us that we focus on connectivity, security and privacy as a priority so we can build a solution that addresses the challenges of the future of advertising. These results are just the start of what we can expect, to make advertising better for everyone.” Sam Tomlinson, UK media & entertainment leader, PwC UK, says: “While this is an early stage pilot, the results of the testing so far have suggested that the Utiq ID is powerful in identifying and accurately targeting audiences in a world without third-party cookies. The results of our testing have also shown that these audiences are fraud-free. This combination will be particularly valuable after the deprecation of third-party cookies in Chrome and other browsers.” Oliver Dragic, executive manager, at pilot comments: “It's not long before third-party cookies are removed from Chrome. Using Adform´s DSP and ID Fusion with Utiq, we've now tested a new innovative approach to this cookie-free era - and the results speak for themselves. We are impressed with what we have achieved so far and look forward to continuing our partnership to achieve even better results.” About Adform Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – harnesses superior user experience and a scalable, modular and open architecture, to enable seamless management of the whole campaign lifecycle. It provides clients with enhanced control and transparency across their advertising operations, including ownership of all data from their campaigns. Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients around the world.

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AdAdapted Announces Partnership With Southern Glazer’s Wine and Spirits Digital Marketing Affiliate, DRAM Agency

Business Wire | July 03, 2023

AdAdapted, an advertising technology solution that helps brands get their products on consumer shopping lists and into retailer e-commerce carts, has added Southern Glazer’s Wine and Spirits’ (SGWS) DRAM Agency to its roster of specialized partners. DRAM is a leading provider of digital marketing consulting and services to wine and spirits suppliers looking to activate or accelerate their e-commerce strategies. The partnership extends AdAdapted’s leadership in regulatory-compliant digital shoppable media for wine and spirits brands by leveraging DRAM’s experience in campaign management and e-commerce strategy development within the alcohol vertical. Additionally, the partnership provides DRAM with unprecedented access to AdAdapted’s first-party, pre-shop data for targeting and strategy development. AdAdapted has unparalleled expertise in maintaining digital marketing regulatory compliance for Legal Drinking Age (LDA), Distilled Spirits Council (DISCUS) and Tied House Laws, while consistently generating Incremental Return on Ad Spend (iROAS) above industry benchmarks. As a result, AdAdapted is uniquely positioned to support DRAM clients with its game-changing solutions. “We are thrilled to be working with such an impressive collection of dedicated, experienced client-focused talent and the exceptionally high-quality work DRAM is known for within the industry,” said Molly McFarland, co-founder and CRO, AdAdapted. “Over the past three years, AdAdapted has activated over 800 successful campaigns for wine and spirits companies, supporting both global and regional brands. Combining DRAM’s extensive industry expertise — and our recently launched multi-retailer, one-click e-commerce ad solution — we deliver 20x higher cart transfer rates than industry standard tactics.” About AdAdapted AdAdapted is an advertising technology solution that increases purchase intent and product trial of shoppers by reaching the right consumers at the right time to get brands onto shopping lists and into carts. The company offers several solutions to drive in-store and online sales leveraging digital shopping lists, display, eCommerce, video, keyword and other touchpoints for CPG brands, agencies and retailers. Media can be run through managed service, self-service, and SaaS platforms. With more than 110 million U.S. shoppers using mobile devices for their grocery lists, AdAdapted has built a distinct audience and ad offering that uses first-party shopping behavior and product preference-based targeting, providing the easiest, most efficient way to reach active verified shoppers — exactly when they decide what to buy. About DRAM Agency DRAM, an acronym for the Digital Revolution of Alcohol Marketing, was formed as an affiliated company by Southern Glazers in December of 2021 to provide digital marketing consulting and services to wine and spirits suppliers looking to activate or accelerate their eCommerce strategies. The agency brings a distinctive service offering to Southern Glazers’ suppliers to ensure they win at the digital point of purchase and grow sales and market share across e-retail channels. A renowned distributor of beverage alcohol, Southern Glazer’s is a multi-generational and family-owned firm that is ranked the largest wine and spirits distributor in the States. It currently operates in 44 states in the U.S, the District of Columbia, and Canada.

Read More

Advertiser Platforms

AdCellerant Introduces New Addressable Streaming TV™ Product with Precise Targeting and Reach

prnewswire | August 31, 2023

Built on a core principle of innovation, AdCellerant announced their newest product offering, Addressable Streaming TV. This groundbreaking solution combines large-screen, TV-sized devices' unparalleled brand awareness-building capabilities with micro-targeting precision and foot traffic attribution. AdCellerant's Addressable Streaming TV product is set to reshape how businesses connect with their target audience, maximizing the return on their investment (ROI) for every advertising dollar spent. "It's impressive to see how well this product is already working for advertisers of different industries," said Ben Bouslog, VP of Business Development. "As we know, video is one of the fastest growing digital channels, and this product combines precision targeting, high-quality networks and inventory, and success metrics like foot traffic attribution and conversion tracking to get our partners geared up for their next opportunity." The new Addressable Streaming TV product offers a range of benefits that enable businesses to take their advertising efforts to the next level. These benefits include precise targeting, data-driven decisions, ad experience control, cross-device attribution, a safe environment, and impactful insights. Built on a core principle of innovation, AdCellerant announced their newest product offering, Addressable Streaming TV. This groundbreaking solution combines large-screen, TV-sized devices' unparalleled brand awareness-building capabilities with micro-targeting precision and foot traffic attribution. AdCellerant's Addressable Streaming TV product is set to reshape how businesses connect with their target audience, maximizing the return on their investment (ROI) for every advertising dollar spent. "It's impressive to see how well this product is already working for advertisers of different industries," said Ben Bouslog, VP of Business Development. "As we know, video is one of the fastest growing digital channels, and this product combines precision targeting, high-quality networks and inventory, and success metrics like foot traffic attribution and conversion tracking to get our partners geared up for their next opportunity." The new Addressable Streaming TV product offers a range of benefits that enable businesses to take their advertising efforts to the next level. These benefits include precise targeting, data-driven decisions, ad experience control, cross-device attribution, a safe environment, and impactful insights. Unlock Maximum ROI with Addressable Streaming TV This innovation allows advertisers to optimize the ROI of their ad campaigns by strategically placing video ads during premium, professional-produced TV shows and movies. In 2022, Streaming TV viewership surpassed traditional cable for the first time, reflecting the shift in consumer preferences. With 88% of American households owning at least one internet-connected TV device and 92% of streaming content viewers using ad-supported services, the impact of Addressable Streaming TV cannot be overstated. Proven results with AdCellerant's Addressable Streaming TV AdCellerant collaborated with a significant investment group on a campaign targeting homeowners interested in selling their properties at a discounted rate. Think, "We buy homes for less." Upon launching their Addressable Streaming TV campaign, the investment group experienced a remarkable 55x return on ad spend. It achieved $140,000 in savings on homes purchased within the first month of its campaign. The impact was quantifiable and verified through matchback reports, solidifying the effectiveness of streaming campaigns and driving revenue. Book a demo today for more information on how Addressable Streaming TV can revolutionize your advertising efforts. About AdCellerant AdCellerant provides businesses access to high-quality digital marketing technology and solutions through partnerships with media companies and agencies. Focused on generating results and growth for businesses of all sizes, AdCellerant offers best-in-class technology and software, award-winning customer service, expert education, and exceptional operational support to ensure customer campaign performance. Leveraging proprietary technology Ui.Marketing, AdCellerant effectively connects businesses with their ideal customer at the right time. Harnessing an easy-to-use and agile digital advertising tool, users can manage the entire buyer's journey from quick and accurate comprehensive proposal creation, campaign launch, and campaign performance. All within a single platform.

Read More

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PwC Report Shows Promising Results for First Adform Campaign with Utiq

ExchangeWire | June 29, 2023

Adform, the global programmatic platform, today announces the results of a PwC-tested campaign that increased unique impressions by 275% in Safari and Firefox (versus Chrome and other browsers where third-party cookies still play a key role), demonstrating great potential for Utiq’s identity solution. Utiq, the new European privacy-led digital Authentic Consent Service, was tested along with an independent advertising agency pilot, and achieved stronger addressability and frequency capping in a fraud-free environment via Adform’s DSP and ID Fusion. The campaign which ran in Germany is evidence that the partnership between Utiq and Adform will positively impact campaign performance. The results are: 25% improved frequency compared to other first-party ID solutions 3.75x increase in unique impressions in Safari and Firefox compared to browsers including third-party cookies (eg. Chrome) 100% of traffic was found to be fraud-free Having launched on 1st June, Utiq is a joint venture between four of Europe’s largest telecom operators; Deutsche Telekom, Orange, Telefonica, and Vodafone, to provide a digital advertising platform as an alternative to third-party cookies. Adform’s ID Fusion, the award-winning agnostic first-party ID solution that began in March 2020, is the exclusive Utiq DSP partner at launch. The report from PwC follows a longstanding relationship with Adform to validate and analyse real-world performance in line with the company's ethos of leading with transparency. PwC has previously validated the ID Fusion product and reviewed Adform FLOW, demonstrating Adform’s commitment to transparency and efficiency in the advertising supply chain. Jochen Schlosser, chief technology officer, Adform, comments: “As the exclusive DSP to Utiq at launch, we’re delighted to see the success of the first campaign results. We’ve been on board with Utiq’s vision from the start which aligns with our vision for a scaled ID solution to lift programmatic into the cookieless world. Our joint work with PwC suggests that Utiq and ID Fusion have a very promising future in the post-cookie world. Adform is proud to be a part of it.” William Harmer, chief product officer, Utiq, adds: “We’re a European company that brings scale to the industry thanks to our telco partners, something which has traditionally been very difficult. It’s important to us that we focus on connectivity, security and privacy as a priority so we can build a solution that addresses the challenges of the future of advertising. These results are just the start of what we can expect, to make advertising better for everyone.” Sam Tomlinson, UK media & entertainment leader, PwC UK, says: “While this is an early stage pilot, the results of the testing so far have suggested that the Utiq ID is powerful in identifying and accurately targeting audiences in a world without third-party cookies. The results of our testing have also shown that these audiences are fraud-free. This combination will be particularly valuable after the deprecation of third-party cookies in Chrome and other browsers.” Oliver Dragic, executive manager, at pilot comments: “It's not long before third-party cookies are removed from Chrome. Using Adform´s DSP and ID Fusion with Utiq, we've now tested a new innovative approach to this cookie-free era - and the results speak for themselves. We are impressed with what we have achieved so far and look forward to continuing our partnership to achieve even better results.” About Adform Adform is the only global, independent and fully integrated advertising platform built for modern marketing. Its unique enterprise technology – Adform FLOW – harnesses superior user experience and a scalable, modular and open architecture, to enable seamless management of the whole campaign lifecycle. It provides clients with enhanced control and transparency across their advertising operations, including ownership of all data from their campaigns. Since 2002, Adform has developed technology to enhance human/machine collaboration and deliver augmented intelligence, thereby amplifying business results for its clients around the world.

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