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Volta as a Founding Partner for Ad Net Zero

Founding Partner for Ad Net Zero

Volta, a media company, has recently joined Ad Net Zero organization as a founding partner for the new USA chapter. This membership represents its aim for digital media decarbonization with its digital out-of-home (DOOH) media network, helping advertising leaders to drive sales with fewer carbon emissions.

With Ad Net Zero's "Action 5" plan, Volta leverages its media networks to enhance sustainable consumer behavior. This plan includes cutting down on emissions from business operations, planning and buying media, making ads, giving awards, and holding events.

Ad Net Zero is an international organization that provides decarbonization solutions to the advertising industry and enhances consumer reach for sustainable products and services through marketing agencies. Many advertisers, commercial media owners, production companies, and marketing agencies support the organization, which has global members like IPG, Google, Meta, Omnicom, Havas, Reckitt, Unilever, Pubmatic, Sky, WPP, and Meta.

Chief Commercial Officer at Volta Brandt Hastings said, "Volta offers advertisers the opportunity to reach highly valuable audiences and measurably drive sales while directly supporting emissions-free, electric miles." He added, "As a founding member of Ad Net Zero's USA chapter, Volta is proud to lead the industry by furthering our efforts to decarbonize our media supply chain and using our network to accelerate a sustainable future for all."

(Source – Business Wire)

Director of Ad Net Zero's USA Chapter, John Osborn, said, "In 2022, the US media industry woke up to its emissions responsibilities. This year, the industry must start decarbonizing its operations and getting closer to net zero emissions." He added, "I have long admired Volta's leading role in sustainable media, and we are honored they have joined Ad Net Zero's USA chapter as a founding member."

(Source – Business Wire)

About Volta

Headquartered in San Francisco, Volta Inc., an electric vehicle (EV) charging, and media company has been providing business growth along with a clean energy future as well as a network of EV charging stations since 2010. It helps consumers, brands, and site partners with charging station installation with large-format digital advertising screens, attracting foot traffic for retailers, target audiences for advertisers, and EV drivers at the same time. Its proprietary platform, PredictEV®, combines machine learning technology with behavioral science to assist electric utilities, cities, and commercial property owners with EV infrastructure.

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