What a Teen Wants: Young People Worldwide Skip Online Ads

Alison McCarthy | February 02, 2017

What a Teen Wants: Young People Worldwide Skip Online Ads
Teens worldwide have much in common when it comes to how they feel about viewing advertising online. Most would rather not. An October 2016 study of internet users from Kantar Millward Brown conducted in 39 countries across Africa and the Middle East, Asia-Pacific, Europe, Latin America and North America looked at how teens compare with older audiences in how they consume and respond to advertising.

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All advertising is subject to publisher’s approval. ASSP reserves the right to reject advertising not in keeping with the journal’s standards. As the leading voice for the OSH profession, ASSP, publisher of Professional Safety journal, intends to see that advertising contained within the


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Mediaocean Acquires Flashtalking For A Reported $500 Million

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Mediaocean will buy independent global ad server Flashtalking to establish a "neutral tech platform" with a combined annual media spend of $200 billion. According to The Wall Street Journal, it will pay $500 million for the New York-based company, which has annual revenue of between $100 and $150 million. Mediaocean provides advertising workflow software that drives $70 billion in television advertising in the United States, but it is also actively pursuing programmatic opportunities. The deal with Flashtalking comes exactly a year after it paid $200 million for programmatic buying platform 4C. 4C has integrations with Facebook, LinkedIn, Twitter, Amaz...

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Zappi | July 16, 2021

Zappi, the ad and innovation testing platform built by brands for brands, has announced the release of Zappi Amplify TV, a game-changing tool in advertising insights. Zappi Amplify TV, developed and validated by leading global brands like PepsiCo and Johnsonville, offers a new method to TV advertising designed to empower brands to predict how their commercials will succeed in today's media environment. The Zappi Amplify Ad System is the first in a series of advertising pre-testing systems. Advertisers need to accurately predict the effect of their advertisements before they go live to optimize their return on investment, and they must make any necessary optimizations to gu...

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All advertising is subject to publisher’s approval. ASSP reserves the right to reject advertising not in keeping with the journal’s standards. As the leading voice for the OSH profession, ASSP, publisher of Professional Safety journal, intends to see that advertising contained within the

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