What Facebook and Twitter changed about political advertising

Kerry Flynn | September 04, 2018

What Facebook and Twitter changed about political advertising
Ahead of the U.S. midterms, Facebook and Twitter are making political ads more transparent to curtail interference on their platforms in elections. Both companies unveiled their new policies on May 24, outlining how political advertisers can register, how the new rules will be enforced and how the political ads will appear for users. Facebook extended its policies to ads about candidates along with issue-based ads. Twitter’s policy also includes candidate-based ads, for now. Here’s what marketers need to know. As Facebook CEO Mark Zuckerberg told Publicis Chairman Maurice Lévy at the Viva Technology conference on May 24, “We need to take a broader view of our policy to make sure we’re not just reacting to issues. People can go on Facebook and say what they want, and users can flag it, but I don’t think that’s enough now.”

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