ADVERTISER CAMPAIGN MANAGEMENT

WPP, on the rise in Q1, makes transformative moves

WPP | April 27, 2022

WPP, on the rise in Q1, makes transformative moves
The world's largest advertising firm WPP unveiled its strong growth of 6.7% for Q1 2022. WPP has Ogilvy, Grey and GroupM in its portfolio and has reported organic growth of 9.5% across the board with a revenue increase of just above EUR 3bn on Wednesday.

According to the corporation, the year has begun strongly, continuing the significant momentum established through 2021. In the first quarter, revenue increased by 6.7 % to £3.1 billion (A$5.4 billion). Revenue rose 6.4 percent year on year in constant currency. Like-for-like growth was 8.1%, excluding cash, acquisitions, and disposals.

Revenue less pass-through costs increased 10.3 % year on year to £2.6 billion (A$4.5 billion) in the first quarter and 10% in constant currency. Like-for-like growth was 9.5% after adjusting for the favorable net impact of acquisitions and disposals.
The top five markets for Q1-like-for-like revenue less pass-through costs were the United States (8.9 %), the United Kingdom (8.1 %), Germany (16.1%), China (11.9 %), and India (25.1 %).

WPP predicted that full-year net sales growth in 2022 would range between 5.5 and 6.5 %. This is an increase from the group's earlier expectation of roughly 5%.

"The year has started very well with continued momentum from 2021 resulting in strong growth across all businesses and regions. Demand is strong for our services, particularly in digital media, ecommerce, data and marketing technology," said CEO Mark Read.

"The year has started very well with continued momentum from 2021 resulting in strong growth across all businesses and regions. Demand is strong for our services, particularly in digital media, ecommerce, data and marketing technology," said CEO Mark Read.

WPP has been making rapid moves across its owned companies which involves mergers and a launch of Everymile in the D2C sector.

GroupM, WPP's media investment wing on Tuesday, announced its strategies for transformation with enhanced agency offerings and unified performance organization. The steps involve two major mergers of Essence with Mediacom and Mindshare with Neo.

Essence and MediaCom will unite to become EssenceMediacom, a new agency that will combine Essence's digital and data-driven DNA with MediaCom's scalable multichannel audience planning and strategic media experience.

GroupM Nexus, the world's top media performance organisation, will bring together industry-leading expertise and solutions from Finecast, Xaxis, and GroupM Services — GroupM's global network of activation professionals.

Mindshare will complete its integration with global performance agency Neo, allowing customers to access a greater range of transformative media offerings.

When it comes to Everymile, the company's recently launched venture, WPP says, "Everymile builds on WPP's existing global omnichannel commerce capabilities in strategy, customer experience and technology development, adding demand generation, online trading and merchandising, supply chain and logistics. It will enable companies and brands to deliver brand-led DTC commerce – from the customer's screen to their doorstep – simply and cost-effectively."

With the launch of Everymile, WPP becomes the first firm in its industry to provide an end-to-end e-commerce solution.

While talking about the way ahead, Reed said, "We continue to see strong demand for our services from our clients and to invest in the many opportunities for growth driven by the digital transition, including Choreograph and the recent launch of Everymile. As a result of a strong first quarter, we now expect our growth to be in the range of 5.5% to 6.5%, up from around 5% at the start of the year. We remain very mindful of the impact of the broader macroeconomic environment on our business and will respond quickly to any changes as the year progresses."

Spotlight

Our upcoming Optimise Webinar series, titled ‘Winning the Game with AdWords in 2015’, will arm you with the AdWords strategies you have been looking for.

SponsoredLinX want to ensure you are equipped with the strategies and tactics you will need to make sure you’re “Winning the Game with AdWords in 2015”.

Spotlight

Our upcoming Optimise Webinar series, titled ‘Winning the Game with AdWords in 2015’, will arm you with the AdWords strategies you have been looking for.

SponsoredLinX want to ensure you are equipped with the strategies and tactics you will need to make sure you’re “Winning the Game with AdWords in 2015”.

Related News

AD NETWORKS,ADVERTISER PLATFORMS

Australia-Based Podcast Company Ranieri & Co. Selects Veritonic to Measure Ad Performance Across its Podcast Network

Veritonic | August 10, 2022

Veritonic, the industry’s comprehensive audio research and analytics platform, announced today that Ranieri & Co., the ANZ podcast company launched by former TRIBE executives Rob Ranieri and Nick Randall, has selected its audio Attribution solution to enable the company and its clients to accurately track and measure podcast ad performance. In Australia and New Zealand, Ranieri & Co. exclusively represents leading local podcasts such as The Byron Cooke Show, The Mind Muscle Project, The Fitness and Lifestyle Podcast, Single Minded, and The Junkees with Dave O'Neil and Kitty Flanagan. This year Ranieri & Co. also released its first two original podcasts, Motherlode and The Long Haul. The company will use Veritonic’s attribution solution to understand the impact and prove the value and ROI of the company’s audio creative for the podcasts it represents. “Veritonic’s end-to-end measurement and analytics capabilities will allow us to gain actionable insights that further the ROI on our client’s advertising dollars, . “This holistic picture of how our client’s audio is performing and the actions it’s driving enables us to truly understand, optimize, and maximize the performance and ROI of our podcast advertising.” Rob Ranieri, Co-founder and CEO of Ranieri & Co As a key component of Veritonic’s suite of Campaign Performance tools which also includes Brand Lift, Attribution enables brands to understand the impact of their audio creative across any app, hosting platform, or listening device. The solution allows users to glean actionable insights on how audio is driving action on a given landing page, including site visits, cart activity, transaction data, and more. The attribution data can also be enhanced with benchmarks, norms, and unparalleled second-by-second engagement and brand lift data to provide the industry’s most comprehensive set of lifecycle audio measurement analytics available today. “At Veritonic, we understand that data is everything when it comes to making informed marketing, brand, and advertising decisions,” said Scott Simonelli, chief executive officer of Veritonic. “By deploying our Attribution solution, Ranieri & Co. is providing the podcasts it represents with unparalleled insights to understand and optimize the performance of their advertising campaign investments. We look forward to building a partnership with one of Australia and New Zealand’s leading podcast companies to help validate investments, optimize audio assets, and ensure increasing ROI for its clients.” About Veritonic World-renowned brands, agencies, publishers, and platforms rely on Veritonic’s comprehensive audio research and analytics platform to research, test, and measure the ROI of their audio assets and campaigns pre-market, in-market, and post-campaign. The resulting insight enables clients to gain confidence in their audio investment, mitigate risk through optimization, and increase their return as they engage consumers with compelling audio experiences. For more information, visit https://www.veritonic.com. About Ranieri & Co In Australia and New Zealand, Ranieri & Co. exclusively represent leading local podcasts such as The Byron Cooke Show, The Mind Muscle Project, The Fitness and Lifestyle Podcast, Single Minded and The Junkees with Dave O'Neil and Kitty Flanagan. Ranieri & Co. also makes custom branded podcasts that hit the sweet spot between what brands want to talk about and what audiences are genuinely interested in. Stories that inspire, inform, and entertain. Ranieri & Co.'s first two original podcasts, Motherlode and The Long Haul, are out now. Find out more at www.ranieriandco.com

Read More

MOBILE ADVERTISING

StackAdapt Launches into Emerging In-Game Channel with New Inventory

StackAdapt | July 21, 2022

StackAdapt (www.stackadapt.com), the leading self-serve programmatic advertising platform, today announced it is launching the emerging channel of in-game inventory, adding a new element of non-intrusive, highly visible advertising to StackAdapt’s robust multi-channel offering. StackAdapt clients can run highly-viewable ad units on mobile, PC or gaming console, simultaneously with other channels such as CTV, audio or native. This is available globally across North America; Europe, the Middle East and Africa (EMEA); and Asia-Pacific (APAC), all with no contractual minimums, which is standard for all of StackAdapt’s channel offerings. Not only do clients gain guaranteed viewability with in-game, but benefits include brand-safe traffic with a high chance of brand recognition and impact since the inventory is delivered to a deeply engaged audience. These new ad units deliver the ability to diversify a digital media strategy. Blended in-game, specifically, is a non-intrusive format within in-game and blends seamlessly into the environment. Brands and advertisers are now able to utilize StackAdapt to reach an audience taking part in a fast-growing form of entertainment and do so in a hyper-attentive manner across gaming devices with little disruption. The exclusive inventory for StackAdapt users can be run alongside other multi-channel efforts seamlessly all in one platform. This delivery leads to campaigns that encourage multiple touch points for a target audience. “The gaming channel is now the most popular and profitable form of entertainment, meaning smart brands and advertisers need to engage this audience,” says Michael Shang, Vice President of Business Solutions at StackAdapt. “The gaming channel is now the most popular and profitable form of entertainment, meaning smart brands and advertisers need to engage this audience,” says Michael Shang, Vice President of Business Solutions at StackAdapt. “We understand the significant role gamers play in today’s consumer market, and it is important to us to give our clients a true multi-channel offering to reach key demographics in a targeted, non-intrusive but dynamic experience.” At launch, StackAdapt has partnered with multiple global supply partners to leverage their in-game advertising inventory across StackAdapt’s demand-side platform (DSP). Eligible campaigns also gain access to StackAdapt’s Creative Studio. To learn more about StackAdapt, please visit: https://www.stackadapt.com/ About StackAdapt StackAdapt is a self-serve programmatic advertising platform used by hundreds of brands and agencies around the world. StackAdapt’s data-driven platform combines state-of-the-art machine learning with a clean and intuitive user interface to provide media buyers with an easy way to plan, execute and drive the best performance across all devices, inventory and publishing partners. StackAdapt has been recognized as one of the fastest-growing technology companies in North America by Deloitte and is rated the number 1 demand-side platform (DSP) on G2 and is the highest performing and easiest to use platform. For further information, visit www.stackadapt.com.

Read More

AD NETWORKS

Comcast Advertising Names James Rooke President

Comcast Advertising | July 11, 2022

Today, Comcast Advertising announced that James Rooke has been named to the role of President. In this position, Rooke will oversee the operation of the company, whose brands include Effectv, FreeWheel and AudienceXpress. Rooke, who was previously General Manager of Effectv, replaces Marcien Jenckes, who was recently tapped to lead the new joint venture between Charter and Comcast and serve as Managing Director for Comcast Advertising in a dual role. Rooke will report into Jenckes. “I could not think of a more qualified person to lead Comcast Advertising during one of the most exciting, transformative times in television advertising,” said Jenckes. “I could not think of a more qualified person to lead Comcast Advertising during one of the most exciting, transformative times in television advertising,” said Jenckes. “His work at both Effectv and FreeWheel give him a unique perspective from which to lead the company, and I look forward to working beside him to take Comcast Advertising to its next level of success.” Since Rooke joined Effectv in January 2020, he successfully started its transformation to a multi-screen, audience delivery company that helps advertisers reach their target customers and drive better, measurable results. He was instrumental in bringing the more widespread use of data to TV advertising strategies, as well as driving the growth of addressable advertising and programmatic capabilities across Effectv. His successor as Effectv’s GM has not yet been named. Prior to leading Effectv, Rooke oversaw FreeWheel’s global publisher business unit responsible for providing TV programmers and distributors with advertising technology to manage the monetization of their video content. During his tenure, he also helped design, launch and scale FreeWheel’s first video marketplace, led the Advisory Services practice, a consulting business unit; and served as the company’s chief revenue officer. “I’ve had the privilege of working across both the software and media business within Comcast Advertising and look forward to combining those experiences in this new role,” said Rooke, President of Comcast Advertising. “I believe the opportunity for Comcast Advertising is unparalleled. I’m honored to accept this new position and cannot wait to continue my work with the broader leadership team to evolve the future of TV advertising for the better.” Earlier in his career, Rooke worked in the media business at Time Warner Cable (now Charter Communications) as vice president, strategy and execution. He was also a principal in the media and entertainment practice at Capgemini, a consulting and technology company. He began his career as an associate consultant at EY (then known as Ernst & Young) in London. Rooke holds a Bachelor of Commerce from the University of Birmingham in the U.K. He lives with his wife and two daughters in New York. About Comcast Advertising Comcast Advertising is the advertising division of Comcast Cable. As a global leader in media, technology and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as among publishers, distributors, MVPDs, agencies and other industry players. Effectv, its advertising sales division, helps local, regional and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns. FreeWheel, its media and technology arm, provides the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goal – results for marketers. Comcast Cable, along with NBCUniversal and Sky, is part of the Comcast Corporation (NASDAQ: CMCSA). Visit http://comcastadvertising.com to learn more.

Read More