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Five Things You Can Do to Prepare
for a Cookieless Future
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I know, the ‘cookiepocalypse’ is scary. You have probably heard about how it is the end of the world, but how every business is fine. You’ve probably heard about how everyone has a shiny new third-party cookie alternative ID. You are probably wondering what is going on with all the bird-themed acronyms.
Ad-tech loves talking about ad-tech, and not all of this is worth paying attention to. But the signal behind the noise is a shift towards fair, transparent relationships between people and brands, built over time through great experiences.
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