How the Terminus Fall Release Shines a Light at the Top of the Funnel

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. As a product creator and innovator, I wanted to plant my flag in the next wave of leading B2B MarTech solutions and create something special with Terminus. That brief history of my MarTech journey still lives on LinkedIn, but in essence, I declared that I wanted to make things easier for marketers. Back then, account-based marketing was the new thing, but marketers were still waiting for form-fillers and hand-raisers, struggling to escape the lead rat race. The idea of actually “aligning with sales” was still, for the most part, just that — an idea.