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How to get started with Pay Per Click Advertising

A Pay Per Click campaign, also known as a cost per click campaign is an online marketing strategy employed by advertisers and marketers where they pay a specific amount each time one of their ads is clicked. Let’s say as an advertiser, you have placed your ad on a website that might be relevant to the product or service that you provide. The website will display your ad and each time a visitor clicks on your ad, you have to pay a pre-determined amount to the owner of the site.

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How to get started with Pay Per Click Advertising