Online Video Advertising Insights

With nearly all of our favorite websites now featuring video content, online video advertising is no longer a market for just YouTube and Hulu. The market for online video advertising, while young, is already enormous and it’s growing rapidly. Last year eMarketer forecasted that digital video ad spending will grow to $9.1 billion in 2017, and nearly one third of marketers are already shifting budget from online display and television advertising into online video ads, according to a 2013 study from Adap. tv and Digiday.

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GlobalWide Media

GlobalWide Media is a data-driven digital marketing leader, providing premium media solutions for the world’s leading brands and agencies. Powered by data science, GlobalWide Media connects clients with custom audiences through direct response and brand campaigns, activating proprietary and first party data. With offices in Los Angeles, Victoria, London, and Hong Kong, GlobalWide Media generates over $3 billion in annual sales for its advertisers.

Other Infographics
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The Reasons Your Company Must Use Social Media to Build Employer Brand

Infographic | December 7, 2019

Employer branding is a trending topic, but it’s also not going away anytime soon. With social media platforms becoming the go-to source about your company and work culture, your organization must focus on building an employer brand strategy on social. “Many companies believe that social media marketing will be the most in-demand HR skill by 2020, 2nd being data analysis, followed by predictive modeling skills.

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7 Pointers to make your Radio Ad a Tempting Treat

Infographic | February 24, 2020

Want your radio Ad to stand out? www.excellentpublicity.com provides 7 influential pointers in this infographic for you to benefit from. Well then, get started and get ready to rock the Radio.

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13 Things Content Marketers Should Know About Email Marketing

Infographic | February 10, 2020

As a content marketer, your top challenge is figuring out how to get relevant content in front of the right people and email marketing is one of the top marketing channels for increasing content engagement. This infographic offers up the latest best practices for content marketing emails in one complete list. See what to improve and what you could gain from some tweaks to your emails.

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The Best Times to Post on Social Media According to Research

Infographic | February 18, 2020

Are you looking for ways to generate more engagement on social media? Want to ensure you’re posting at the best times for your audience? While the exact right times to post will vary based on each unique audience group, the team from CoSchedule have put together a guide, based on a range of studies and reports, which highlights when brands in a range of sectors tend to see the most engagement on each of the major social platforms.

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How In-App Advertising is Collecting Your Data

Infographic | December 10, 2019

More than 9 in 10 Americans feel they’ve lost control of their personal data to corporations who mine their data from social media, connected devices, and more. But how does this collected data potentially compromise your business? When you have a business phone, these apps are still collecting data about you – where you are making your sales calls, where you are having meetings, and more. Could this data potentially be used to harm your business? What can you do about it?

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Video Ads on LinkedIn: 4 Tips to Success

Infographic | May 31, 2021

Since back in 2017 when LinkedIn launched native video marketing, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, video ads on LinkedIn generated more than 300 million impressions on their social media platform. It is no secret that the success can be proven by numbers, they earn an average of three times the engagement of plain text posts. To reflect back to our core question, what does an effective video marketing ad can look like on LinkedIn? To find out, LinkedIn teamed up with Digivizer to make a deep look and analyze more than 3,500 LinkedIn video ads.

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Spotlight

GlobalWide Media

GlobalWide Media is a data-driven digital marketing leader, providing premium media solutions for the world’s leading brands and agencies. Powered by data science, GlobalWide Media connects clients with custom audiences through direct response and brand campaigns, activating proprietary and first party data. With offices in Los Angeles, Victoria, London, and Hong Kong, GlobalWide Media generates over $3 billion in annual sales for its advertisers.

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