The five components of digital marketing operations

June 13, 2016

Successful digital marketing has five components. Companies that master them all can beat out their competitors. Successful digital marketing has five components. Companies that master them all can beat out their competitors.

Spotlight

Ogilvy CommonHealth Worldwide

Ogilvy CommonHealth Worldwide (www.ogilvychww.com)—the health behavior change specialists of Ogilvy & Mather, and a WPP Health & Wellness company—committed to creativity and effectiveness in healthcare communications, everywhere. Our global headquarters are in Parsippany, NJ, with additional hubs in New York, London, Paris and Singapore. We maintain multiple additional offices in markets critical to our clients' global aspirations.

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Digital Marketing is Killing Traditional Advertising

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Times change, technology evolves and with it businesses and individuals simply must adapt. Could you imagine telling somebody in 2018 that you don’t have an email address for your e receipt? Unimaginable however there was a time not too long ago when email addresses weren’t the norm. So, how has this shift toward the online affected marketing and advertising? Well traditional methods have become defunct. Sure, we still have TV and radio. But with a larger audience sat at their laptops or on the bus on their smart phones, the bigger question is why wouldn’t marketers tap into this seemingly unlimited audience.

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GLOSSARY OF TERMS FOR FACEBOOK ADS

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For those of you looking to start using Facebook ads then these infographics provide a simple explanations on how Facebook ads work, types of ads and how to optimise them. This simple infographic makes all the terms crystal clear. A Note Ahead of the Facebook Advertising Terminology Glossary of the most common terms needed when advertising on Facebook.

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9 Social Media Ad Platforms You Need To Know About

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We all know that social media can be a great way to advertise your business. With so many platforms, how do you choose? Check out this social media advertising infographic for the inside scoop on some platforms and which ones are best for your organization.

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Digital advertising trends 2017

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Ad blockers consist of software that has the ability to remove or mask adverts from a web page or mobile app. It appears that consumers love them, because the number of people installing ad blockers is growing at a significant rate, forcing brands to become more savvy when it comes to content that gets their message across.

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TARGETED DISPLAY ADVERTISING

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Until recently the ability to display online ads targeted to an individual was limited and some way behind what has been achieved in offline marketing programmes.Callcredit, partnering with VisualDNA have created a revolutionary new digital advertising solution which combines the best of the latest ad serving technology with highly predictive consumer data to deliver display advertising which is more targeted than ever possible. This means you can target consumers whilst browsing with familiar, proven and powerful segmentation to ensure the right people, see the right offers, at the right time.

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15 Facebook Marketing Mistakes You Should Avoid

Infographic | June 5, 2018

Facebook is a direct or simple platform. It’s constantly changed its algorithm to serve individuals and especially for businesses. People using so many techniques you can go wrong on this platform. Facebook is not just a content sharing platform; it’s about knowing your audience and understanding how to engage with them and how it could benefit your business.

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Spotlight

Ogilvy CommonHealth Worldwide

Ogilvy CommonHealth Worldwide (www.ogilvychww.com)—the health behavior change specialists of Ogilvy & Mather, and a WPP Health & Wellness company—committed to creativity and effectiveness in healthcare communications, everywhere. Our global headquarters are in Parsippany, NJ, with additional hubs in New York, London, Paris and Singapore. We maintain multiple additional offices in markets critical to our clients' global aspirations.

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