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THE INNER WORKINGS OF AMAZON ADVERTISING

June 14, 2018

Amazon is known to millions as a brick-and-mortar-killing, Whole Foods-acquiring, on-demand cloud providing, online-marketplace-where-you-can-buy-anything, industry-disrupting juggernaut. But as an advertising platform? Not so much. But that’s changing fast. After generating $1.7 billion in ad revenue in 2017, Amazon topped that amount in Q1 alone with $2 billion. The company is still far behind the Facebook and Google duopoly, but its skyrocketing ad revenue in Q1 (a 139% year-over-year increase) is setting the scene for a breakthrough year for Amazon advertising.

Spotlight

Publishers Clearing House

Publishers Clearing House (PCH), based in Long Island, NY with offices in NYC, Boston, MA, Portland, ME and San Francisco, CA, is a leading interactive media company offering a broad range of products, digital entertainment and services to consumers and advertisers. Our success is built on PCH's unique, free-to-play games and sweepstakes, value-packed offers and the excitement of the PCH brand.

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THE INNER WORKINGS OF AMAZON ADVERTISING