Tips for Successful Native Content Distribution

Through native content distribution, advertisers can offer their audience an added value and represent the brand as an expert of this topic. To achieve the objectives it is important to be aware of elementary facts. These can be crucial for the success of created ads and for reaching the right target group.

Spotlight

TPN

TPN is a dynamic retail marketing agency with a proven history for organizing change and inspiring connection in today’s on-demand retail environment.TPN’s Modal Dialogue™ ensures success in dynamic retail, first by identifying a target’s retail mode of behavior and then by creating content in synch with those modes.Fueled by a commitment to delivering Commerce with Imagination for global brands such as Bank America, PepsiCo and 7-Eleven, TPN is celebrating three decades of growth. For additional information, visit: www.tpnretail.com. TPN is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) Omnicom is a leading global advertising, marketing and corporate communications company.

Other Infographics
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Advertising infographics

Infographic | December 18, 2019

Words can be powerful, but pictures pack a punch. They convey a world of meaning with a quick glance and make complex content understandable and scannable. In fact, research has shown that 90% of the information transmitted to the brain is visual. Infographics provide these visual vehicles in the form of graphic design to both simplify and clarify more complicated content.

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How In-App Advertising is Collecting Your Data

Infographic | December 10, 2019

More than 9 in 10 Americans feel they’ve lost control of their personal data to corporations who mine their data from social media, connected devices, and more. But how does this collected data potentially compromise your business? When you have a business phone, these apps are still collecting data about you – where you are making your sales calls, where you are having meetings, and more. Could this data potentially be used to harm your business? What can you do about it?

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Video Ads on LinkedIn: 4 Tips to Success

Infographic | May 31, 2021

Since back in 2017 when LinkedIn launched native video marketing, LinkedIn has proven that it’s more than just a platform for long-form B2B content. In one year, video ads on LinkedIn generated more than 300 million impressions on their social media platform. It is no secret that the success can be proven by numbers, they earn an average of three times the engagement of plain text posts. To reflect back to our core question, what does an effective video marketing ad can look like on LinkedIn? To find out, LinkedIn teamed up with Digivizer to make a deep look and analyze more than 3,500 LinkedIn video ads.

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90% Of Retailers Plan To Implement BOPIS By 2021

Infographic | December 26, 2019

Retailers are accelerating the move to “phygital” the digitization of the in-store experience. By 2021, 90% of retailers will offer Buy Online/Pick Up In-Store (BOPIS), and 75% will be able to identify specific customers in the store and have the ability to customize their visits. By 2021 more store associates will be armed with the technology to help create more customized experiences: Mobile POS devices (87%);

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Google Display Ads Dimensions 2021

Infographic | August 19, 2021

According to statistics, 4.72 billion people use the internet worldwide in April 2021. This number accounts for more than 60% of the global population. As a result, having a solid social media presence would undoubtedly assist a business in reaching new heights. Around 2 million websites and applications are part of the Google Display Network. Setting up and optimizing your ads on Google’s Display Network is not a piece of cake, particularly when it comes to the dimensions of the images you are choosing. Google Display Network will display ads in various positions on mobile devices and websites, so you must select the image’s dimensions accordingly. If you use the wrong banner size your campaign’s reach would be severely limited.

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The History of Google Ads 20 Years in the Making

Infographic | June 10, 2022

Google Ads’ history dates back to the year 2000 and has evolved into one of the most (if not the most) indispensable platforms for digital advertisers. From its start as an auction system to introducing Site Targeting, adding Quality Score, Customer Audiences, interest-based display ads, sitelink extensions, remarketing and everything in between, AdWords becomes more robust each passing month.

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Spotlight

TPN

TPN is a dynamic retail marketing agency with a proven history for organizing change and inspiring connection in today’s on-demand retail environment.TPN’s Modal Dialogue™ ensures success in dynamic retail, first by identifying a target’s retail mode of behavior and then by creating content in synch with those modes.Fueled by a commitment to delivering Commerce with Imagination for global brands such as Bank America, PepsiCo and 7-Eleven, TPN is celebrating three decades of growth. For additional information, visit: www.tpnretail.com. TPN is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) Omnicom is a leading global advertising, marketing and corporate communications company.

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