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ADVERTISING IS DEAD. SO WHAT'S YOUR NEXT MOVE?

February 18, 2020 | (1:00pm)
USA (United States of America)
SHARESHARESHARE
Let's face facts: traditional forms of advertising have been tough to sell for the past decade. Chances are, your company's core ad revenues are struggling. And digital sales haven't lived up to their promise of stemming the difference. Is there hope?  You bet. Borrell Associates CEO Gordon Borrell offers a remarkable view of the changing face of the companies formerly known as "local media" and serves up a provocative view of how a very different type of "survivor" company has begun to emerge from the shrinking shadows of competitors.