home.aspx

 
.

ALPHONSO & PLACEIQ: CONNECTING TV AD EXPOSURE TO STORE VISITS

November 13, 2019 | (01:30 PM)
USA (United States of America)
With Magna Global reporting that location-based advertising revenue in the US has grown by almost 12% over the last 5 years, it’s no secret that location data has become a critical element of a brand’s marketing strategy. But despite the huge opportunity offered by location data to target consumers in new and more personal ways, there is still a degree of uncertainty among marketers about what it all means.