BID MULTIPLIERS FOR MOBILE APP AND E-COMMERCE ADVERTISERS
May 15, 2019 | (11am)
Streamlining audience segmentation involves splitting them into adsets. However, this often results in ineffective ad delivery. Replace audience segmentation with bid multipliers instead, and see campaign performance improve systematically. Bid multipliers is a Facebook feature that helps advertisers to streamline their audience segmentation without splitting them into different ad sets.