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DEVELOPING & DEFENDING ADVERTISING CLAIMS

October 06, 2020
USA (United States of America)
SHARESHARESHARE
A two-day, virtual training course that covers the key understanding and steps needed to design and defend compelling advertising claims. Designed for sensory scientists and/or product and market researchers, this program dissects the complicated issues faced in advertising claims into understandable and practical tools and clear steps for anyone involved in designing, executing or interpreting studies to support advertising claims.