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HOW TO MEASURE THE ROI OF SOCIAL ADVERTISING

August 19, 2020
USA (United States of America)
SHARESHARESHARE
As marketers increase their spend on social media, they’re under constant scrutiny to display ROI from their campaigns. Yet according to the CMO Survey, 70% of CMOs report that they are unable to show any impact yet or only have a qualitative sense of impact but no quantitative measurement from their social media investments. To understand ROI from your social marketing campaigns, it’s important to understand the different metrics to track across all your organic and paid channels.