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ILLUMINATING CTV & OTT: WHY & HOW TO INVEST IN DATA-DRIVEN ADVERTISING

August 18, 2020
USA (United States of America)
SHARESHARESHARE
As cord cutting behavior continues to rise, over-the-top (OTT) television has massive potential for both traditional and digital advertisers alike. Comscore and AppsFlyer invite you to join us while we explore the impact COVID-19 has had on streaming mobile app installs, sessions and revenue. Using AppsFlyer insights — which allow OTT publishers to drill down into multitouch attribution tied to granular in-app event behavior, LTV and ROI — we’ll examine OTT growth in 2020, why the time is ripe to test OTT now, and how to plan your CTV advertising campaigns for data-driven growth.