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SOLVING OTT CHALLENGES: FRICTION, FRAGMENTATION AND PERFORMANCE AT SCALE

December 04, 2019 | (1:00 p.m.)
USA (United States of America)
OTT is taking a leading role in TV, and ad-supported streaming services are poised to capture a much larger share of TV dollars in 2020. As OTT heats up, advertisers face a range of challenges, including execution, distribution and measurement across publishers. TVSquared and Extreme Reach have partnered to make OTT advertising simple to measure at scale, across all streaming services.