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TARGETED UI ADVERTISING AS A FAST REVENUE WIN

December 04, 2019 | (8:00 am)
USA (United States of America)
Pay TV operators looking for new revenue streams should consider introducing targeted advertising. This represents low-hanging fruit: consumers spend considerable time finding content and navigating between it, and operators have trustworthy subscriber and viewing data to help advertisers segment audiences. Importantly, the new advertising inventory is fully controlled by the Pay TV operator– they do not need content rights owner permissions to show targeted ads because the advertising remains outside of content streams.