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THE PRINCIPLES OF B2B MARKETING

November 11, 2019 | (12:00pm)
USA (United States of America)
According to world renowned experts Les Binet and Peter Field, marketers need to follow five key principles in order to maximize the effectiveness of their B2B advertising campaigns. Join us for an exclusive readout of research developed by LinkedIn’s B2B Institute in partnership with Les Binet, Peter Field, and the IPA. From investing in your share of voice to balancing brand and activation, this research analyzes the patterns in B2B marketing to determine which marketing strategies lead to the most growth.