The marketing industry is full of complex concepts, terminology, and acronyms. And when you just want to get your work done, you can’t pause to search for different terms so you can understand what you need to do.
This comprehensive dictionary was designed with this reason in mind. It’s here to clarify confusing lingo, demystify buzzwords, and provide definitions to help grow your marketing vocabulary.
It can be a helpful resource for professionals that need to stay on top of evolving industry language.
Find the meaning of common (and uncommon) words that any marketer may encounter on the job.