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Why Marketers Are Tapping Into Marketing Intelligence

December 13, 2017 / Rimma Kats

Many marketers are implementing marketing intelligence into efforts to better understand customers. In fact, roughly three-quarters of US B2C marketing decision-makers said that marketing intelligence is critical to their company's business goals, according to a new study from Forrester Consulting. And it's clear why. Nearly half of respondents who use marketing intelligence experienced improved customer satisfaction, and almost as many saw improved customer loyalty and retention.