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Accepting Facebook’s F-Bomb to Publishers

February 12, 2018 / Shaul Olmert

Facebook dropped a virtual bomb on the digital publishing ecosystem with its announcement last month that the platform’s News Feed will focus mostly on users’ personal posts rather than content published by publishers or businesses. The social network’s justification—that it will be making updates to the “ranking so that people have more opportunities to interact with the people they care about”—can be translated as such. Although many publishers may be moving through the seven stages of grief, I suggest that we gladly skip ahead to the last one: acceptance. After continuous algorithm changes that sent teams into a tizzy over how they will possibly survive in the volatile world of media, it’s become clear that Facebook will take actions that best serve its business interests, leaving its publisher constituents high and dry in the process.