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‘A big resurgence’: Publishers get a boost from Twitter video

February 28, 2018 / Lucinda Southern

‘The cyclical nature of media means that Twitter is enjoying some time in the sun with publishers. According to multiple publishers, Twitter has delivered more video views than usual over the last two months, for some making up for the reach lost on Facebook since it made changes to the news feed. Across its top brands, magazine publisher Bauer found that Twitter video views increased fivefold from October to December 2017. CNBC International said it has had “notable growth” in its video views in February, but the company couldn’t share specific numbers at time of writing. During the same month, lifestyle publisher Stylist saw a 500 percent increase in its Twitter video views as a result of dedicating more resources to Twitter. Men’s interest site Joe Media saw a 20 percent increase in video views over the last four months to 6.2 million. A source familiar with the matter said that over the last year, Twitter has had a “significant” increase in...