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How to Involve Fans and Customers in Your Content Creation Process

March 13, 2018 / Zayan Guedim

User-generated content allows you to profit from the spontaneous interest around your brand. Edgy Labs shows you the best ways to benefit from your fans’ engagement. Digital marketers collect oceans of data from their social media audiences. This doesn’t just include the number of likes, shares, retweets, comments, and pageviews. The demographics of your users also come into play. Where are your readers from? Which age groups stay on your page the longest? This data is valuable information that allows content marketers to analyze customer and fan reaction to published content. The best content marketers use this data to determine which content engages their audience the most. Of course, with a large pool of data, there are a large number of potential uses for this data. Today we’ll focus on how to use user-generated content in your content creation processes.