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Google’s Real-Time Final Four Ads Tried to Predict the Games’ Outcomes. So How Did They Do?

April 03, 2018 / adweek

A lot of companies like to flaunt their analytics after a big sporting event, showing how they crunched the numbers or analyzed the trends. But releasing your data in advance as a way to sell people on your software’s predictive abilities? Now that’s bold. And that’s exactly what Google did this weekend with its ads that ran during the Final Four matchups on TBS. Ads for Google Cloud ran before the Kansas-Villanova and Michigan-Loyola Chicago games, with a second set of ads running during halftime of each game. While the commercials, created with San Francisco agency Eleven, didn’t predict the final scores, they did make data-educated guesses on stats such as rebounds and shot attempts.