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Under questioning, Zuckerberg doesn’t help digital advertising’s creepy reputation

April 11, 2018 / Tim Peterson

Mark Zuckerberg did little to help defuse digital advertising’s “creepy because it’s complicated” reputation during a congressional hearing on April 10 in the wake of Facebook’s Cambridge Analytica scandal. He may have even inflamed it. Under questioning by Roger Wicker, a Republican senator from Mississippi, Zuckerberg revealed that not even Facebook’s CEO has a firm grasp on what information Facebook collects on people to target them with ads. Wicker: “There have been reports that Facebook can track the user’s internet browsing activity even after that user has logged off of the Facebook platform. Can you confirm whether or not this is true?” Zuckerberg: “Senator, I want to make sure I get this accurate. So it’d probably be better to have my team follow up afterwards.”