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Facebook and the murky world of digital advertising

April 15, 2018 / Aljazeera

Facebook CEO Mark Zuckerberg was called in front of the US legislators on Capitol Hill this week after it was discovered that millions of users' data was improperly obtained by a UK-based political consultancy group, Cambridge Analytica. They allegedly used that information to help target ads to support Donald Trump's presidential campaign and the Brexit referendum in the United Kingdom. While Zuckerberg apologised and pledged to ensure such a data breach can never happen again, this scenario is a reflection of the ever-changing world of online advertising in which technologies help companies make money from processing users' personal data.