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How to Use Social Media to Bring Customers Closer to Your Brand When They’re Vacationing

April 19, 2018 / James Jorner

You’d think people would take a break from social media once they go on vacation. But why would they? Even before Instagram and the selfie, our vacations have always been a busy time to take pictures of ourselves and our loved ones. Whether it’s the view from the balcony, the first cocktail, a celebrity they just bumped into or “hot dog legs on the beach,” people love to post while vacationing. In a study by U.K. insurance company Aviva, close to 80 percent of the 2,000 respondents (social media users) admitted to posting while vacationing. 44 percent of the total number of people surveyed said their reason for posting photos from their vacation was to keep their family and friends updated, while 20 percent were honest enough to reveal that their motivation was showing off the various locations and 10 percent went further, saying they posted to make people at home jealous.