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Why It’s Time to Update Your Instagram Hashtag Strategy

May 07, 2018 / Matt Smith

Trying to stand out on an application with more than 800 million monthly users is no easy task. While the Instagram shadowban may have scared you away from using hashtags on the Facebook-owned photo- and video-sharing network last year, they’re still an effective way to get more Instagram followers and increase your engagement. From following hashtags to adding them to your Instagram Stories, hashtags are an important tool to help you grow your brand this year. Instagram’s algorithm favors posts with high engagement, meaning that the more likes and comments your post receives, the more people will see your post. Instagram posts with at least one hashtag have 12.6 percent more engagement than those without. And although each Instagram post allows up to 30 hashtags, research on the topic suggests that the optimum number of hashtags is fewer than 10 per post. Most often, the narrower the scope of the hashtag, the more engaged the users are. When Instagram hashtags are overused...