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How to Develop a Marketing Strategy

May 29, 2018 / Michelle Brown

Although it may seem like you might be able to simply market your business as you go along, successful and effective marketing begins with a marketing strategy. A marketing strategy is a document which helps to define business goals and then allows you to develop the activities required in order to achieve them. As specialists in content marketing – along with both email and social media marketing – we know exactly how useful it is to have a plan in place when it comes to marketing your business, so that’s why we have put together this handy guide to help you write your own marketing strategy.