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ANA (Association of National Advertisers) to Acquire Data and Marketing Association

June 01, 2018 / The MTA News Desk

The ANA (Association of National Advertisers), one of the oldest and most venerated trade association in the marketing industry, announced that it is acquiring another trade group, the Data & Marketing Association (formerly the Direct Marketing Association).The move was approved today by the board of directors of each organization, subject to formal approval of the voting members of the DMA. The integration is scheduled to be completed as of July 1, 2018, and will create the single largest trade association in the U.S. devoted to serving all aspects of marketing.