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4 Reasons Why Your Social Media Marketing Needs to Be In-House

June 05, 2018 / Bob Van Rossum

In response to the shift in customer demands and the rise of digital, organizations’ social media strategies have become central to marketing success and the ability to reach your target audience with relevant content has never been more important. Needless to say, the social media space is much more competitive than it was just a few years ago. The biggest investment organizations make with social media is the human resources employed to manage it. The various tools and channels used in social media marketing are far less costly than traditional media. So, it only makes sense to make a wise investment in the people who work on it.