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How Wellness Culture Has Altered Marketing for Both Agencies and Brands

June 07, 2018 / Kathy Delaney

It wasn’t long ago that health was simply defined as the absence of disease in the body. Nowadays when we discuss health, what we’re really talking about is wellness, which provides a more holistic view of mind, body, and spirit. Unlike the traditional definition of health, wellness isn’t just the absence of illness; it’s a way of living that considers an individual’s physical, emotional, intellectual, social, environmental and spiritual health. Today, living with wellness is superseding living in health.