How Pinterest is wooing ad buyers with a consumer insights message
June 11, 2018 / Kerry Flynn
In IPG Mediabrands Cafe last week, a table was lined with mini Greek yogurt doughnuts, raspberry almond pound cake bites, frozen yogurt fruit kebabs and other petite treats. The spread wasn’t the work of a passionate marketer or a bribe from a particular vendor. Rather, it was the introduction of Pinterest’s agency roadshow.