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Reddit’s Jen Wong: ‘Ads will be a big business for us’

June 19, 2018 / Aditi Sangal

Reddit has 330 million monthly users on its platform but still struggles to woo advertisers. That’s why Jen Wong, its newly minted chief operating officer, is at the Cannes Lions festival. “Ads will be a big business for us because all things they want, we have — authentic word of mouth, mind hive for people deep in their categories,” Wong said on the Cannes edition of the Digiday Podcast. “To ignore it from an advertising and insights perspective doesn’t make sense.”