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How to Use Brand Storytelling to Boost Awareness and Drive More Sales

June 21, 2018 / William Harris

The best marketers in e-commerce today are the ones who have mastered the art of storytelling. As e-commerce becomes more and more competitive, businesses have to work harder to gain the attention and loyalty of online consumers. The marketing and advertising campaigns that used to work ten, five, and even two years ago aren’t as relevant or effective today. In 2018, people buy from companies that they feel understand them, align with their values, and support their dreams.