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Tracking First Announces New Headquarters and Appoints Matt Nelson as VP of Marketing

June 27, 2018 / The MTA News Desk

Tracking First, an enterprise data governance platform designed to enable true, cross-channel enterprise insights, today announced the opening of its new global headquarters in Provo, Utah. The company has also appointed  Matt Nelson as vice president of Marketing. Nelson previously worked as a marketing leader at Qualtrics and has prior experience at Globespan Capital Partners, McKinsey and Company, and Hewlett Packard. “Throughout my career, I have seen first hand the difficulty that comes with obtaining consistent, reliable digital marketing data in order to make smart campaign and content decisions,” said Nelson. “Tracking First provides a simple, scalable solution for creating and governing that data, and I am looking forward to working with the team to expand our service to help more analytics and marketing teams worldwide.”