Vector Media Enters Into Strategic Partnership With Influential To Help Advertisers “Tell Better Stories”
July 02, 2018 / Ryan Detert
Vector Media, an innovative media company specializing in large-format transit media, traditional Out-of-Home (OOH) media and the creation of interactive brand experiences, announced a partnership with Influential, the premier AI social influencer technology powered by IBM’s Watson, to provide advertisers with a cutting-edge tool to help amplify Vector’s OOH and Experiential assets. Through this partnership, Vector will become Influential’s strategic outdoor media provider. This will enable the company to incorporate data-backed social influencers into campaigns to amplify reach and drive contextually relevant messaging in connection with OOH and experiential activations. Vector’s clients will also benefit from AI-powered insights into consumers habits and interests to better inform planning, ideation and measurement against specific demographic and psychographic segments.